<p>As inflation has risen in recent months, customers are noticing another trend, “shrinkflation,” in which companies package their merchandise in such a way that they sell less product while maintaining the same price.</p>
<p>Steve Reed, an economist at the Bureau of Labor Statistics, explained the term to <a href="https://www.goodmorningamerica.com/news/story/shrinkflation-avoid-sneaky-price-hikes-78148357">ABC News</a>: “&#8217;Shrinkflation&#8217; is a term used to describe implicitly increasing the price of an item by slightly decreasing the amount or quantity in a package … the conventional explanation would be that consumers may not notice small decreases in size or quantity or react less negatively to them compared to an explicitly higher price.&#8221;</p>

‘They’re Getting Robbed’: ‘Shrinkflation’ Hits Consumers While Biden Inflation Roars

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‘They’re Getting Robbed’: ‘Shrinkflation’ Hits Consumers While Biden Inflation Roars