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The Tide Is Turning: Prominent Christians Talk Effective Target And Bud Light Boycotts

"Our primary purpose in doing this is not to make them hurt financially, but to not participate in evil."

   DailyWire.com
CHICAGO - JULY 18: A sign is seen on the exterior of a Target store July, 18, 2006 in Chicago, Illinois. Heightened concerns that energy prices are slowing consumer spending helped to drag shares of Target down today for their biggest one-day percentage slide in eight months.
(Photo by Scott Olson/Getty Images)

Conservative consumers have finally figured out how to make their money talk when it comes to companies that peddle LGBT ideology including transgenderism, and Wall Street is taking notice.

Following backlash from the Right, retail giant Target said this week that it will remove some of its LGBT Pride merchandise aimed at both children and adults, including “tuck-friendly” women’s bathing suits, and designs from a company that sells satanic-themed LGBTQ+ clothing. The backtracking comes amid a devastating boycott against beer brand Bud Light over that company’s decision to team up with Dylan Mulvaney, a 26-year-old transgender activist who pretends to be a “girl” in online videos. 

“We were sold a false bill of goods, that this was just gonna be kind of a live-and-let-live kind of libertarian approach to ordering our life together in society,” theologian and Christian Ethics Professor Andrew Walker told The Daily Wire of the LGBT movement.

“I think what we’re seeing is this kind of the metastasizing, outworking, and growth of the sexual revolution just doing what it’s naturally prone to do, which is to be all-consuming and to say that there are no limits whatsoever,” Walker said. “I believe in something like the natural law that every single person has some type of access to a general moral knowledge, and I think that that moral knowledge tells us that preying on children, sexualizing children is beyond the boundaries of a decent society. I think we’re seeing a reaction to that.”

Matt Fradd, Catholic apologist and host of the popular podcast “Pints with Aquinas,” told The Daily Wire that any group promoting the LGBT movement “ought not be patronized if there be another alternative.”

“And if you say, ‘But everyone is promoting it,’ then we should avoid those corporations who are especially promoting it,” Fradd said. “Our primary purpose in doing this is not to make them hurt financially, but to not participate in evil.”

But the companies are feeling the squeeze. Bud Light’s parent company, Anheuser-Busch has reportedly lost nearly $16 billion in value since the backlash started last month. Target has witnessed a $6 billion decrease in its market capitalization, The Daily Wire reported Thursday.

Target’s stock price has declined from $152.28 on May 19, to $139.39 on May 25, marking an 8.5% decrease over the course of a single week. The firm’s market capitalization, which refers to the total value of a publicly traded company’s outstanding shares, fell from $70.4 billion to $64.4 billion over the same time period.

And the calls to boycott haven’t stopped at Bud Light and Target. A Catholic bishop and popular podcast host named Bishop Robert Barron on Thursday called for a boycott of the Los Angeles Dodgers. The baseball team partnered with the highly controversial so-called “Sisters of Perpetual Indulgence,” an LGBT group that mocks Catholics.

“Friends, it’s hard to imagine anything more offensive than some of the behavior of the ‘Sisters of Perpetual Indulgence,’ which I think can only be described as an anti-Catholic hate group,” the bishop said via Twitter. “Yet the Los Angeles Dodgers have invited this group to be honored at their stadium. Anti-Catholicism is the last acceptable prejudice in America, and we shouldn’t tolerate it.”

“I’m a big baseball fan,” Bishop Barron added. “I’ve even thrown out the first pitch at a Dodgers game. But I’d encourage my friends in LA to boycott the Dodgers. Let’s not just pray, but make our voices heard in defense of our Catholic faith.”

Daily Wire Editor Emeritus Ben Shapiro, an Orthodox Jew, pinpointed last week why we are inundated with “pride” promotions and merchandise from corporations. “All of this relies on two things: unity of corporate wokeness, and your apathy,” he said. 

That apathy, at least for now, seems to be fading away.

Ben Zeisloft contributed to this report 

Related: ‘First Bud Light And Now Target’: Matt Walsh Goes Viral With Tweet About Making ‘Pride’ Toxic For Brands

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