Daily Wire host Matt Walsh went viral on Wednesday when he tweeted about making “Pride” toxic for brands, noting that first it was Bud Light, and now Target that needs to know it will “pay a price” for going woke.
“The Matt Walsh Show” host wrote to his 1.8 million followers after Target featured its “Pride” collection with “tuck-friendly” swimwear for adults. “The goal is to make ‘pride’ toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price.”
“It won’t be worth whatever they think they’ll gain,” he added. “First Bud Light and now Target. Our campaign is making progress. Let’s keep it going.”
The goal is to make “pride” toxic for brands. If they decide to shove this garbage in our face, they should know that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep it going.
— Matt Walsh (@MattWalshBlog) May 24, 2023
At the time of this publication, the tweet has been viewed more than 3.2 million times.
In a follow-up tweet, the DW podcaster talked about how this started when the Anheuser-Busch company and the Left tried to turn trans-identifying male activists Dylan Mulvaney “into a mainstream mascot for gender ideology” to sell beer.
The Left wanted to turn Dylan Mulvaney into a mainstream mascot for gender ideology. Some conservatives realized what they were doing and counter punched, making him into a polarizing and divisive figure instead. The Mulvaney plan backfired on the Left. And this was the ground…
— Matt Walsh (@MattWalshBlog) May 24, 2023
“Some conservatives realized what they were doing and counter punched, making him into a polarizing and divisive figure instead,” Walsh said. “The Mulvaney plan backfired on the Left. And this was the ground work that ultimately made the Bud Light boycott possible.”
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“Some conservatives complained that we were talking about Mulvaney too much,” he added. “They complained about the Bud Light boycott too. They didn’t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they’ll help us rather than scoffing on the sidelines.”
Some conservatives complained that we were talking about Mulvaney too much. They complained about the Bud Light boycott too. They didn’t understand the strategy, or even that there was a strategy. I hope that now they are awake and next time they’ll help us rather than scoffing…
— Matt Walsh (@MattWalshBlog) May 24, 2023
“We can’t boycott every woke company,” Walsh continued, noting a phrase he’s heard from some conservatives. “We don’t need to. Pick a few strategic targets. Make them pay dearly. That’s enough to make wokeness a lot less appealing to the corporate world. Stop trying to bring down the whole line of dominos at once. Start with one, and then the next.”
“We can’t boycott every woke company”
We don’t need to. Pick a few strategic targets. Make them pay dearly. That’s enough to make wokeness a lot less appealing to the corporate world. Stop trying to bring down the whole line of dominos at once. Start with one, and then the next.
— Matt Walsh (@MattWalshBlog) May 24, 2023
Later, Walsh tweeted that the Bud Light boycott “will prove to be one of the most significant conservative victories of this decade.”
The Bud Light boycott will prove to be one of the most significant conservative victories of this decade. It was never just about Bud Light. It was about sending a message.
— Matt Walsh (@MattWalshBlog) May 24, 2023
“It was never just about Bud Light,” he added. “It was about sending a message.”
Related: Matt Walsh: Dishonest Media’s Obsession With Stoking Racial Division On Full Display