Pop star Taylor Swift inspired a record-breaking number of fans to register to vote due to an Instagram post.
Vote.org told Insider that they had their largest National Voter Registration Day since 2020 on Tuesday and credit the success in part to Swift’s messaging.
“Are you registered to vote yet? I’ve been so lucky to see so many of you guys at my US shows recently. I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year,” the singer said in an Instagram story.
The 33-year-old singer included a link to Vote.org and noted that it takes less than two minutes to register. Swift currently has 272 million followers on the platform.
Vote.org noted that 35,252 people registered to vote and 157,041 eligible voters visited the site on Tuesday, representing a 22.5% jump in total registrations and a 115% increase among 18-year-olds compared to last year, Insider noted.
Andrea Hailey, CEO of Vote.org, said in a statement that these numbers were “record-breaking.”
“During the day on Tuesday, we saw a 1,226% jump in participation the hour after Taylor Swift posted. Our site was averaging 13,000 users every 30 minutes — a number that Taylor Swift would be proud of,” Hailey told the outlet.
Swift was private about her political leanings until 2018 when she began openly supporting Democratic candidates after facing public pressure for staying silent.
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“In the past I’ve been reluctant to publicly voice my political opinions, but due to several events in my life and in the world in the past two years, I feel very differently about that now,” Swift famously wrote in a social media post ahead of the 2018 midterm elections.
“I always have and always will cast my vote based on which candidate will protect and fight for the human rights I believe we all deserve in this country. I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening and prevalent. I cannot vote for someone who will not be willing to fight for dignity for ALL Americans, no matter their skin color, gender or who they love.”
The singer went on to condemn then-Senate candidate Marsha Blackburn (R-TN), saying, “her voting record in Congress appalls and terrifies me.”
The “Bad Blood” singer also endorsed Joe Biden ahead of the 2020 election.