Target Veers Off Target, Reaps Rewards Of Pride Collection
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Analysis

Target Veers Off Target, Reaps Rewards Of Pride Collection

Target’s quarterly sales sank for the first time in six years.

Mairead Elordi

Target revealed this week that it has reaped the rewards of its Pride Month collection with a dismal quarterly report that showed the company’s sales falling for the first time in six years.

Target’s quarterly sales sank 5.4% in the second quarter, which ended July 29, compared to the same period last year, the company said in its second quarter earnings report, released on Wednesday.

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