<p><a href="https://www.dailywire.com/topic/target">Target</a> is facing backlash over a designer featured in the company&#8217;s &#8220;Pride&#8221; collection who appears to have created products with Satanic imagery.</p>
<p>Scarlett Johnson, an <a href="https://www.nytimes.com/2021/10/21/us/republicans-schools-critical-race-theory.html" target="_blank" rel="noopener">activist from Wisconsin</a>, went viral on Twitter this weekend with a thread explaining why she is &#8220;done&#8221; with the retailer. In particular, Johnson took issue with Target listing three items on its <a href="https://www.target.com/b/abprallen/-/N-q643le9z456" target="_blank" rel="noopener">online store</a> from Abprallen, a London-based designer of products that sometimes mix imagery and messages about gender with the macabre.</p>
<p>None of the three colorful apparel items for sale under the Abprallen label on Target&#8217;s website have Satanic imagery. The catalogue includes a &#8220;We Belong Everywhere&#8221; mini messenger bag for $18, another is a &#8220;Too Queer for Here&#8221; tote bag for $18, and a third is a &#8220;Cure Transphobia, Not Trans People&#8221; sweatshirt for $25. All are listed under &#8220;Pride Adult Clothing.&#8221;</p>
<p>But Johnson highlighted other products for sale that are shown on the Abprallen website and associated Instagram account with about 25,000 followers. Among them is a skeleton draped in rainbow colors, a &#8220;Trans Witches For Abortion&#8221; badge, and a &#8220;Satan respects pronouns&#8221; T-shirt.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Why did <a href="https://twitter.com/Target?ref_src=twsrc%5Etfw">@target</a> hire a Satanist to design pieces for their recent &quot;Pride&quot; clothing line? </p>
<p>WTF👉🏽&quot;Satan loves you and respects who you are&#8230; LGBTQIA+ people are so often referred to as being a product of Satan or going against God&#39;s will, so fine. We&#39;ll hang with Satan instead.&quot; <a href="https://t.co/FLsNZNzHNa">pic.twitter.com/FLsNZNzHNa</a></p>
<p>&mdash; Scarlett Johnson (@scarlett4kids) <a href="https://twitter.com/scarlett4kids/status/1660072053985222656?ref_src=twsrc%5Etfw">May 20, 2023</a></p></blockquote>
<p>Johnson&#8217;s thread has been retweeted thousands of times since it began on Saturday, with many users criticizing Target and some even calling for a boycott. Others complimented the products and questioned why Johnson had a problem with the designer&#8217;s work.</p>
<p>The Daily Wire reached out to the retailer seeking comment on the situation.</p>
<p>The <a href="https://www.abprallen.co.uk/product/satan-respects-pronouns-tee" target="_blank" rel="noopener">product page</a> for the &#8220;Satan respects pronouns&#8221; shirt talks about how LGBT+ people are &#8220;so often referred to as being a product of Satan or going against God’s will&#8221; while making the case that the Church of Satan and The Satanic Temple are more accepting of the gay community.</p>
<p>&#8220;Satanists don’t actually believe in Satan, he is merely used as a symbol of passion, pride, and liberty. He means to you what you need him to mean. So for me, Satan is hope, compassion, equality, and love,&#8221; the page says. &#8220;So, naturally, Satan respects pronouns. He loves all LGBT+ people.&#8221;</p>
<p>Abprallen, according to its &#8220;My Story&#8221; page, is run by gay trans man named Erik who has a penchant for juxtaposing pastel colors with &#8220;spooky things.&#8221; The designer&#8217;s Instagram account posted in recent weeks about how Abprallen products are being sold by Target after &#8220;they approached me to design a range for Pride.&#8221;</p>
<p>Even before Johnson&#8217;s thread went viral, Target was facing backlash over &#8220;tuck-friendly&#8221; swimwear for females, as reported by <a href="https://nypost.com/2023/05/19/targets-tuck-friendly-swimwear-for-kids-sparks-controversy/" target="_blank" rel="noopener">The New York Post</a>, leading some to suggest the retailer would face a wave of backlash akin to the <a href="https://www.dailywire.com/news/bud-light-sales-plummet-for-fifth-straight-week-as-customers-react-against-mulvaney-partnership" target="_blank" rel="noopener">Bud Light controversy</a> over its partnership with self-identified transgender social media influencer Dylan Mulvaney.</p>

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Target Faces Backlash Over ‘Pride’ Collection Designer Behind ‘Satan Respects Pronouns’ Shirts