Sprite has a new LGBT ad running in Argentina in which adults help young people prepare for an LGBT parade in various ways. Some of the images depicted include what appears to be a mother putting makeup on her teenage son; another apparent mother aiding her daughter’s attempt to look like a boy by helping her put her on a binder to flatten her breasts; what appears to be a grandmother helping her grandson dress up as a drag queen, and a father watching as what appears to be his son and his gay partner head toward the parade.
The ad uses the classic song “You’ll Never Walk Alone” from the legendary musical “Carousel” as an underscore. In the original musical, the song, which resembles a hymn, comes at the climax of the show as the lead character, who has been killed earlier, pleads with his teenage daughter and wife to believe that he always loved them.
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