<p>Sports Illustrated (SI) has found a way to advance their new agenda even further, trumpeting the new cover model for their swimsuit issue because she shows the c-section scar just above her pelvic area.</p>
<p>On Wednesday, SI chortled, “We are proud to partner with @fridamom to celebrate all moms who bare C-Section scars by featuring @kellyhues in #SISwim22- the FIRST woman to expose her C-Section scar in magazine’s history!”</p>
<p>“I am speechless and so honored to be in @si_swimsuit2022 as the FIRST woman to expose her c-section scar in magazines history!” cover model Kelly Hughes wrote on Instagram, “This partnership with @fridamom #paywithchange partnership to normalize and embrace the changes with a woman’s body especially when becoming a mom is so amazing to be a part of.”</p>
<p>“I struggled with insecurities from my scar being that I’m a model and my incredibly difficult recovery but it wasn’t until I ‘embraced my scar that I experienced the true power in it,’” she added.</p>
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<p>“Hughes&#8217;s feature is the result of the magazine&#8217;s partnership with Frida Mom, which joined <em>Sports Illustrated Swimsuit</em>&#8216;s #PayWithChange initiative aimed at creating a more empowering and inclusive future for women,” <a href="https://news.yahoo.com/sports-illustrated-swimsuit-first-model-visible-c-section-scar-180158861.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAABrDeI79OmWjqTw-_hWdTRLrZ2SR09jKEGt8INRcLp1OGuvCwTb2spIgN0iVPe580E6nhivvq8SwkggbK4UYu68qXzvY3METPJQ9zCkfSMTyumscGionftMJQTQaVU2TzgJg2jEHdMf3o4AscH6oRTVJJn8looD44kmZ6ys-WDgl">Yahoo News</a> reported.</p>
<p>Frida Mom posted the photo of Hughes on <a href="https://www.instagram.com/p/Cda7blJLt98/?utm_source=ig_embed&amp;ig_rid=69c0c211-da4e-4ddf-a5d7-5fea2bfb251b">Instagram</a>, adding, “We’ve partnered with @si_swimsuit to feature a model showing her C-Section Scar &#8211; for the first. time. ever. To @kellyhues &amp; all the C-Section moms, wear that scar with pride. It’s proof you’re strong as a mother.”</p>
<p>The featuring of a model baring a c-section scar fits with the trends of the body positivity movement. For example, in 2018, morbidly obese model Tess Holliday was <a href="https://www.dailywire.com/news/cosmo-covergirl-morbidly-obese-body-acceptance-amanda-prestigiacomo">featured</a> on the cover of Cosmopolitan U.K., and in 2021, the magazine published an <a href="https://www.dailywire.com/news/covid-19-proves-the-danger-of-the-body-positive-celebration-of-obesity">article</a>, titled “11 women who prove wellness isn’t ‘one size fits all.’” The cover promoted an overweight woman with the caption, “This is healthy!”</p>
<p>In January, SI announced their swimsuit issue would only accept advertising from brands for the swimsuit issue “who are helping drive gender equality forward.”</p>
<p>“All brands who prove they are creating change for women will be certified as a Changemaker, which is defined as a brand who has made, is making and will make progress for women by May 2022 when the annual SI Swimsuit Issue hits stands,” Sports Illustrated boasted, as reported by Outkick.</p>
<p>Brands would be “vetted on a case-by-case basis by the Sports Illustrated Swimsuit team. The bottom line is that they need to show they are making change for women,” a public relations exec who worked with SI told <a href="https://www.marketingbrew.com/stories/2022/01/21/sports-illustrated-is-only-letting-brands-that-drive-gender-equality-forward-advertise-in-its-swimsuit-issue">Marketing Brew</a>.</p>
<p>Hillary Drezner, general manager at Sports Illustrated Swimsuit, <a href="https://adage.com/article/media/sports-illustrated-swimsuit-wants-gender-equity-ads-brands/2394276">said</a> this “might take the form of an internal commitment to pay equity for female employees or an external commitment to challenging the status quo of what it means to be a woman by representing a more diverse range of women in marketing and advertising initiatives.”</p>
<p>The 2021 SI Swimsuit Issue featured a trans cover model.</p>

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Sports Illustrated’s New Swimsuit Cover Shows Model Baring Pelvis For C-Section Scar