‘Sport Appeal, Not Sex Appeal’: Olympic Broadcasters Told To ‘Curb’ Sexualization Of Female Athletes

The Tokyo Olympics head of broadcasting now says that coverage of the Games should attempt to “minimize” the sexualization of female athletes in light of athlete complaints and demands to change uniform regulations so that female athletes’ bodies are more fully covered.

Coverage, Olympic Broadcasting Services CEO Yiannis Exarchos said Monday, should focus on “sport appeal, not sex appeal.”