Emhoff this past week told MSNBC that there’s too much “toxicity” in masculinity these days, an issue he’s spent “a lot” of time thinking about.
“There’s too much of toxicity — masculine toxicity out there, and we’ve kind of confused what it means to be a man, what it means to be masculine,” the 58-year-old said.
“You’ve got this trope out there where you have to be tough, and angry, and lash out to be strong,” Emhoff continued. “I think it is just the opposite. Strength is how you show your love for people. Strength is how you are for people and how you have their back and how you stick up for other people and pushing up and out against bullies. And that’s what I believe it is.”
“Every time I can speak against this toxicity — we are seeing it with our younger people, we’re seeing it in our discourse and politics, in the media you are seeing it as it relates to so many of the issues we are pushing back on, so I think it’s a problem and I am going to continue to use this platform every time I get to speak out against this toxic masculinity that is out there.”
Trish Regan, host of “The Trish Regan Show,” ripped Emhoff for contributing to this far-Left initiative of redefining traditional masculinity in a recent podcast where Daily Wire host Michael Knowles made a guest appearance.
“I’d say you’ve confused it,” Regan slammed, reacting to the second gentleman speaking about masculinity. “I’d say you’ve done a really good job at confusing it.”
“It’s not that hard, it’s just that you seem really kind of hell-bent on making sure that young kids don’t understand the difference between a man and a woman,” she continued. “You know, Apple has that ‘pregnant man’ emoji and everyone sudden wants to go by ‘they.'”
“A masculine man is someone who is a responsible person,” Regan clarified for the second gentleman. “A responsible person, a kind person who looks out for women and recognizes the vulnerability and the specialness, if you will, of women. There’s nothing wrong with that.”
Fox News’ Dana Perino was in disbelief that Emhoff went after masculinity to the extent he did. “Of all the issues, in all the world, this is the issue he’s choosing,” she mocked.
The media, politicians, and corporations have certainly contributed to the fight against traditional masculinity. Back in 2019, razor company Gillette kicked off 2019 by declaring war on “toxic masculinity.”
The company released a commercial offering a new twist on its “best a man can get” slogan that instantly went viral.
In the ad, Gillette asked if toxic masculinity is “the best a man can get?” The commercial features video and audio clips presenting stereotypical bad behavior by men, including sexual harassment, bullying, and physical abuse. “Boys will be boys!” a line of men standing, arms crossed, behind grills obstinately declare in one dismissive, unified voice.
The #MeToo movement, the commercial suggests, was the moment when everything “finally changed.” Amid news clips of various #MeToo allegations, the narrator tells us, “There will be no going back because we — we believe in the best in men. To say the right thing, to act the right way. Some already are — in ways big and small. But some is not enough because the boys watching today will become the men of tomorrow.”
“‘Boys will be boys?’ Isn’t it time we stopped excusing bad behavior? Rethink and take action by joining us,” Gillette said in its tweet releasing the commercial.
Last year, Daily Wire co-founder and co-CEO Jeremy Boreing launched Jeremy’s Razors, in response to Harry’s Razors pulling their ads from The Daily Wire after a Twitter user with two followers complained about widely-held opinions on masculinity, gender identity, and sex being expressed from a Daily Wire host.
In the same vein, Boreing launched Jeremy’s Chocolate this past week after Hershey’s chose the first day of Women’s History Month to introduce a biological man who claims to be a woman as one of the faces of its commemorative “SHE” bar, The Daily Wire reported.