MSNBC’s Joy-Ann Reid is reportedly having a tough time keeping viewers for her cable news program, “AM Joy,” after blaming hackers for a series of offensive posts from 2007 that surfaced recently.
According to Fox News, Reid has seen a “significant decrease” in audience size since the controversy. Media watchdog website Contemptor “found that this past Saturday’s 10 a.m. and 11 a.m. ET hours of ‘AM Joy’ finished last among major cable news networks in the key demo of adults age 25-54.”
Contemptor avoided saying that the loss in audience was a “trend,” — “it’s too early to say” — but did seem to indicate that the decline in viewership correlated quite well to Reid’s trouble with her own leftist audience.
After initially apologizing for a series of insulting, sometimes sexist, and frequently homophobic blog posts, Reid claimed she was the victim of “hackers” who altered both her pre-fame blog and the Internet’s Wayback Machine archive to frame her as a hypocrite.
The apparent insult to her audience’s intelligence turned off what few viewers Reid had.
“Looking at this three-week snapshot, we definitely see an erosion in viewers on Saturday post-controversy. Her show saw its demo audience drop from 263,000 to 171,000 in the 10 a.m. hour and 245,000 to 150,000 during the 11 a.m. time slot. The total audience fell from 1.28 million to 957,000 at 10 a.m. and 1.24 million to 965,000 at 11 a.m.,” Contemptor reports.
Since then, Contemptor found “little movement” except for some “slight decreases.”