<p>Quaker Oats announced on Wednesday that it is going to rename and rebrand its pancake brand, Aunt Jemima, amid growing backlash online because the name was based on a &#8220;racial stereotype.&#8221;</p>
<p>&#8220;The brand, founded in 1889, is built on images of a black female character that have often been criticized as offensive,&#8221; The New York Times <a href="https://www.nytimes.com/2020/06/17/business/aunt-jemima-racial-stereotype.html">reported</a>. &#8220;Even after going through several redesigns — pearl earrings and a lace collar were added in 1989 — Aunt Jemima was still seen by many as a symbol of slavery.&#8221;</p>

Quaker Oats Announces It Is Changing Name Of Aunt Jemima Due To ‘Racial Stereotype’

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Quaker Oats Announces It Is Changing Name Of Aunt Jemima Due To ‘Racial Stereotype’