Quaker Oats announced on Wednesday that it is going to rename and rebrand its pancake brand, Aunt Jemima, amid growing backlash online because the name was based on a “racial stereotype.”
“The brand, founded in 1889, is built on images of a black female character that have often been criticized as offensive,” The New York Times reported. “Even after going through several redesigns — pearl earrings and a lace collar were added in 1989 — Aunt Jemima was still seen by many as a symbol of slavery.”
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