News and Commentary

Netflix Radically Changes Definition Of ‘Views’ To Boost Numbers; Critics Blast Them

Paul Bois
Netflix Radically Changes Definition Of ‘Views’ To Boost Numbers; Critics Blast Them
Chesnot/Getty Images

With the slowing of its subscriber growth, the streaming giant Netflix has now changed its definition of “views” to include a watch time as short as two minutes.

According to MarketWatch, Netflix originally counted a view if the person watched at least 70% of the program, but by lowering that to as short as two minutes, Netflix will be able to increase its reported viewership by 35%.

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