Over the 2018 Christmas break, streaming giant Netflix boasted big numbers with the release of the Sandra Bullock-starring hit “Bird Box” – a whopping 45 million people. Skeptics, however, felt the numbers were either inflated or at least not an accurate representation of the exact number of people watching the film from start-to-finish. According to FX CEO John Landgraf, the streaming platform’s “ratings” are not an accurate representation of a long-form program performance.
Speaking Monday morning for the FX semiannual state of the union, THR reports that Landgraf took issue with Netflix’s recent estimates “that 40 million households were expected to watch Lifetime castoff You within its first four weeks on the streamer.” Keeping in mind Silicon Valley’s measurement of video starts, Landgraf concluded that Netflix’s projection was not a “remotely accurate representation of a longform program performance.”
.png)
.png)
