On Tuesday, the NCAA’s Board of Governors voted unanimously to allow college athletes to reap cash from use of their names, images and likenesses “in a manner consistent with the collegiate model.”
Michael V. Drake, chair of the board, stated:“We must embrace change to provide the best possible experience for college athletes. Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”
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