News and Commentary

‘NBC’s Worst-Case Scenario’: Olympics Ratings Crash As Americans Snub Games

Tim Pearce
‘NBC’s Worst-Case Scenario’: Olympics Ratings Crash As Americans Snub Games
INA FASSBENDER/AFP via Getty Images

NBC’s ratings for the this year’s Olympic games in Tokyo crashed from what they were five years ago in Rio de Janeiro.

The network is giving advertisers extra commercials to make up for the low viewership. On many days throughout the 17-day spectacle, viewership of the games clocked in at roughly half of what it was for the games in 2016, according to The Associated Press.

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