Analysis

Olympics Ratings Set to Crash, Research Suggests ‘Get Woke, Go Broke’ Effect Partly to Blame, Report

Megan Basham
Olympics Ratings Set to Crash, Research Suggests ‘Get Woke, Go Broke’ Effect Partly to Blame, Report
HARRISON, NJ – JUNE 05: The starting lineup for OL Reign including Megan Rapinoe #15 of OL Reign kneel for the national anthem before the match against NJ/NY Gotham FC at Red Bull Arena on June 5, 2021 in Harrison, New Jersey. (Photo by Ira L. Black – Corbis/Getty Images)

Last week, marketing research firm, Zeta Global, polled Americans about the Olympics and discovered the majority aren’t excited to watch the games this year.

“More than 60% of Americans were unable to express excitement or interest in the summer games, and at least 45% of Americans confirmed they are NOT looking forward to the games in any capacity,” the company found. This led it to predict this year’s Olympics will be the lowest-watched of the 21st century.

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