Back in 2011, and again in 2014, NBC shelled out an unbelievable amount of money — a total of nearly $12 billion dollars — to host TV coverage of the Olympics for years to come. But after Pyeongchang, where Olympic viewership fell to an all-time low, it looks like the “peacock” may have made one of television history’s worst investments.
According to CNN, viewership “for the current Olympics on NBC is down 24% compared to Sochi among viewers aged 18-49, the age demographic most coveted by advertisers,” and even the Opening Ceremonies, which are typically the Games’ biggest draw, were down more than 8% in viewership from the same event in Sochi.
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