Former New York City mayor Mike Bloomberg is now paying Instagram influencers with thousands of followers — including the social media agency that promoted the epically disasterous FYRE Festival — to promote his presidential campaign.
Buzzfeed News reports “a bunch of huge Instagram meme accounts, including @FuckJerry and @Tank.Sinatra, posted sponcon Wednesday night for Democratic presidential candidate Michael Bloomberg,” just hours after news broke that Bloomberg had been seeking out Instagram accounts willing to take political ads — a somewhat odd part of the multi-million dollar digital advertising strategy Bloomberg’s team is rolling out to promote the Democratic presidential candidate ahead of all-important primaries in South Carolina and Nevada.
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