Senator Josh Hawley and his wife, Erin, launched a nonprofit to promote family values and encourage Americans to embrace a culture of life. 
The nonprofit, called the <a href="https://lovelifeinitiative.org/about/">Love Life Initiative</a>, will run pro-family national ad campaigns to encourage Americans to raise families and defend life at all stages of development. The group will promote pro-life ballot campaigns and fight against pro-abortion ballot petitions.  
“We believe there needs to be a strong voice advocating for life and making it easier to start a family,” Senator Hawley said. “That is fundamental to who we are as Americans and the future of our country. And it is how we will be judged as a society. This is a generational project, not just about the next election cycle.”
The nonprofit’s webpage pointed to polling that over 50% of Americans identify as pro-choice and a spate of state ballot petition defeats across the country. Since the overturning of Roe v. Wade, 11 states have passed pro-abortion ballot initiatives, while two states have voted against pro-life petitions. 
“The Love Life Initiative will fight to reverse this trend through thoughtful, far-reaching advertising campaigns that promote the sanctity of life, advance referendums that protect life, and identify and defeat harmful proposals in statehouses across the nation,” the nonprofit’s webpage says. “The Love Life Initiative will remind Americans that life is sacred, life is good, and life is worth protecting.”
In many of the states, spending in favor of abortion has <a href="https://www.dailywire.com/news/big-abortion-won-ohio-voters-add-abortion-to-state-constitution">widely outpaced</a> spending by pro-life advocates. In a 2023 referendum on abortion in Ohio, abortion proponents outspent pro-life advocates $18 million to $7 million in the final months leading up to the vote. 
“For years, Democrats have drowned out the pro-life narrative and overwhelmed the pro-life agenda. They’ve raised and spent hundreds of millions on infrastructure, advocacy, and advertising—and it’s taken a toll,” the website says. 
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Erin Hawley, a constitutional lawyer for the Alliance Defending Freedom, said that their group wanted to help women choose life instead of ending the life of their unborn children. The Hawleys have three young children. 
“Most women have an abortion because of a lack of support. We want to change that. We want to build a culture that is pro-life and pro-family, and we can do that by providing broader support for women in need,” she said. 
Some advisors close to President Donald Trump were upset with the launch of the nonprofit, Axios <a href="https://www.axios.com/2025/12/15/trump-advisers-hawley-anit-abortion">reported</a>. They believe that focusing on the pro-life issue would hurt the GOP at the ballot box. Polling viewed by The Daily Wire shows that many Americans value family formation and would like to see some limits on abortion. 
In recent days, pro-life groups and lawmakers <a href="https://www.dailywire.com/news/pro-life-leaders-urge-trump-to-fight-attacks-on-the-unborn-coming-from-inside-his-administration?topStoryPosition=undefined&amp;author=Leif+Le+Mahieu&amp;category=Exclusive&amp;elementPosition=3&amp;row=1&amp;rowHeadline=Top+Stories&amp;rowType=Top+Stories&amp;title=Pro-Life+Leaders+Urge+Trump+To+Fight+‘Attacks+On+The+Unborn’+Coming+From+Inside+His+Administration">have pressured</a> the Food and Drug Administration to roll back Biden-era rules that allowed for the abortion drug to be shipped through the mail.

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‘Life Is Sacred’: Josh Hawley Launches Project To Fight Against Abortion Before Midterms

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‘Life Is Sacred’: Josh Hawley Launches Project To Fight Against Abortion Before Midterms