How Conservatives Pulled Off One Of The Most Successful Boycotts In U.S. History

In March 2023, Bud Light had been the number 1 beer in the United States for over 20 years, dominating other well-known brands like Miller and Coors. Anheuser-Busch, which owns Bud Light along with a host of other popular beer brands, sold $2.73 billion worth of beer in the second quarter of 2022 alone.

Then, the iconic brand decided to partner with trans-identifying activist Dylan Mulvaney.