It might be an understatement to say that Bud Light, and its parent company Anheuser-Busch, stirred up quite a bit of controversy when transgender influencer Dylan Mulvaney showed off a can of the light beer with his face on it on April 1. A few days later, Bud Light confirmed that it had indeed signed a brand partnership deal with Mulvaney in an effort to “authentically connect with audiences.”
Bud Light tried to excuse the partnership as just one of dozens it maintains with influencers around the world and noted that the Mulvaney-themed can was not for sale to the general public, but the dam had already broken.
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