<p><span style="font-weight: 400;">Motorcycle giant Harley-Davidson announced Monday that it was backing away from diversity, equity, and inclusion policies after facing criticism from conservative customers in the last few months. </span></p>
<p><span style="font-weight: 400;">In an open letter to the public, Harley-Davidson said it was no longer implementing DEI policies and would enact strict protocols for future corporate sponsorships and affiliations. The announcement comes as other companies like Tractor Supply have moved away from DEI after conservative customers spoke out. </span></p>
<p><span style="font-weight: 400;">&#8220;We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community. As a Company, we take this issue very seriously, and it is our responsibility to respond with clarity, action, and facts,&#8221; the company <a href="https://x.com/harleydavidson/status/1825564138032234994" target="_blank" rel="noopener">said</a>.</span></p>
<p><span style="font-weight: 400;">The company said it no longer had a DEI office and would no longer be participating in the Human Rights Campaign (HRC) scoring program going forward. </span></p>
<p><span style="font-weight: 400;">“It is critical to our business that we hire and retain the best talent and that all employees feel welcome,” the company said. “That said, we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity goals.” </span></p>
<p><span style="font-weight: 400;">The motorcycle company said it was actively reviewing its affiliated sponsorships and organizations, saying that any future partnership would be “centrally approved and managed.”</span></p>
<p><span style="font-weight: 400;">According to the company, the changes were implemented after an internal stakeholder review began earlier this year. </span><span style="font-weight: 400;">&#8220;As a consumer brand, we will focus exclusively on growing the sport of motorcycling and retaining our loyal riding community, in addition to the support we already provide to first responders, active military members and veterans.&#8221;</span></p>
<h4><strong><a href="http://www.amiracist.com/" target="_blank" rel="noopener">WATCH THE TRAILER FOR ‘AM I RACIST?’ — A MATT WALSH COMEDY ON DEI</a></strong></h4>
<p><span style="font-weight: 400;">The changes at the company took place after the company received sharp criticism from conservatives back in July when activist Robby Starbuck highlighted many of the company’s LGBT-focused initiatives, including training employees to be “allies” and promoting the work of Critical Race Theory proponents. </span></p>
<p><span style="font-weight: 400;">“Another win for our movement. I couldn’t do this without all of you,” Starbuck <a href="https://x.com/robbystarbuck/status/1825573430902538402?s=46&amp;t=o-U3qwC25WnWaylJ0oeG7Q" target="_blank" rel="noopener">said</a> Tuesday. “Harley-Davidson corporate can be sad all they want but our movement gets results.”</span></p>
<p><span style="font-weight: 400;">Earlier this year, outdoor store Tractor Supply <a href="https://www.dailywire.com/news/tractor-supply-reverses-course-backs-out-of-woke-initiatives-following-conservative-backlash">said</a> it would be moving away from DEI policies after it, too, was hit with a wave of backlash from conservative customers. </span></p>
<p><strong>RELATED: <a href="https://www.dailywire.com/news/tractor-supply-reverses-course-backs-out-of-woke-initiatives-following-conservative-backlash">Tractor Supply Reverses Course, Backs Out Of Woke Initiatives Following Conservative Backlash</a></strong></p>

<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Harley-Davidson Becomes Latest Company To Back Away From DEI Policies

CONTINUE READING

Trump Dismantles Jill Biden’s ‘Stroke’ Claim

Bezos-Owned Rocket Explodes, And It Looks Like A Nuclear Bomb Went Off

Obama-Appointed Judge Caught Fornicating In Chambers Within Earshot Of Clerks

FBI Uncovers Secret Gold Stash During Raid Of Former CIA Officer’s Home

Jill Biden’s Latest ‘Stroke’ Claim Runs Into One Big Problem

Despite Trump Pledge, Taxpayer Money Is Still Funding Leftist Scientists’ Puberty Blocker Study

News

Business

Diversity Equity and Inclusion (DEI)

Economy

Woke Culture

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News —

Harley-Davidson Becomes Latest Company To Back Away From DEI Policies