The NFL’s playoff television ratings have plunged since last year, and television executives are trying to figure out what to do about advertising for a Super Bowl whose viewership may be a significant drop from last year.
As Bloomberg writes, “This year’s NFL playoffs haven’t made easy watching for the big media owners of sports television rights. Last weekend’s divisional games followed the same dismal pattern as the season, with viewership declines across the board — some of them pretty spectacular.”
.png)
.png)
