Ford To Jack Up Prices On Vehicles Made In Mexico Over Tariffs

Americans will soon feel the pinch of President Donald Trump’s tariffs if they’re looking to buy certain Ford vehicles, according to a notice sent to dealers and obtained by Reuters.

Citing Trump’s tariff on foreign vehicle imports, Ford is increasing the prices of its Mustang Mach-E electric SUV, Maverick pickup truck, and Bronco Sport by as much as $2,000, Reuters reported. The price increase will only affect vehicles built after May 2, which are expected to arrive at U.S. dealerships in late June, according to a Ford spokesman.

The spokesman added that the price increase reflects “usual” mid-year actions “combined with some tariffs we are facing.”

“We have not passed on the full cost of tariffs to our customers,” the spokesman added.

The price increase will likely be seen after Ford ends its major discount offer for American buyers. Ford is currently offering customers employee pricing until June 2, which it says is “worth thousands of dollars” in savings.

In an effort to push for more American car production, Trump imposed a 25% tariff on auto imports, affecting around eight million vehicles imported to the United States each year. Late last month, Trump made a deal with the auto industry to relieve some of the tariff pressure, signing an order to prevent auto tariffs from “stacking” on top of each other in exchange for manufacturers’ continued focus on domestic production. While auto manufacturers will continue to pay the 25% tariff on auto imports under the new deal, they won’t be hit with additional tariffs, such as the 25% tax on steel and aluminum.

Car companies, including Ford, suspended their annual earnings guidance for 2025 over the tariffs. Ford said earlier this week that it expects to see a $2.5 billion impact from Trump’s tariffs, CNBC reported. The Michigan-based auto company has yet to announce any plans to ramp up domestic manufacturing or move plants from Mexico to the United States. After Trump relieved some tariff pressure on car companies, Ford CEO Jim Farley vowed to “continue to work closely with the administration in support of the president’s vision for a healthy and growing auto industry in America.”

“Ford sees policies that encourage exports and ensure affordable supply chains to promote more domestic growth as essential,” Farley added.

Some of Ford’s foreign competition, such as Hyundai, BMW, and Mercedes-Benz, have announced plans to invest in more U.S. manufacturing as they seek to navigate the tariffs.