Florida Attorney General James Uthmeier has filed suit against Starbucks, claiming they “used DEI to implement illegal race-based policies for hiring and advancement.”
“Using DEI as an excuse to hire, promote, or humiliate an employee based on race violates Florida’s civil rights law, and we just filed a lawsuit to hold Starbucks accountable,” he wrote on X.
Starbucks used DEI to implement illegal race-based policies for hiring and advancement.
Using DEI as an excuse to hire, promote, or humiliate an employee based on race violates Florida's civil rights law, and we just filed a lawsuit to hold Starbucks accountable. pic.twitter.com/e3pK0GguQ0
— Attorney General James Uthmeier (@AGJamesUthmeier) December 10, 2025
The suit claims Starbucks implemented policies and programs over the past five years that favor certain racial groups while discriminating against others, including white, Asian, and multiracial employees, in violation of Florida’s Civil Rights Act. The Attorney General emphasized that using DEI as justification for race-based hiring, promotion, or workplace treatment violates the state’s civil rights laws.
The lawsuit, filed in the circuit court of Florida’s 10th Judicial District, details multiple allegations. Starbucks is accused of establishing racial quotas and goals for hiring, paying employees differently based on race, tying executive compensation to race-based mentorship programs and retention of favored racial groups, and excluding certain races from networking and mentorship opportunities.
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Uthmeier notes that civil rights protections extend to all individuals, and promoting diversity does not excuse discrimination against any group. This legal challenge follows previous cases in which Starbucks faced liability for allegedly disfavoring nonminority employees, including a $25.6 million jury award to a white employee.
Starbucks, incorporated in Washington with a certificate to operate in Florida, employs 381,000 people nationwide and operates 934 stores in Florida, including at least one in Highlands County. The suit seeks declaratory and injunctive relief, damages, and civil penalties under the Florida Civil Rights Act, which prohibits employers from discriminating in hiring, compensation, promotions, or other employment conditions based on race. Florida law mirrors federal civil rights protections, which also recognize “reverse discrimination” against nonminority groups as unlawful.
The complaint outlines specific discriminatory practices at Starbucks, including:
- Race-based hiring: Starbucks has publicly set hiring goals for people of color in retail, distribution, and corporate roles and tied executive performance to achieving these targets.
- Race-based compensation: Employees of certain races are reportedly paid more than others with comparable experience, and promotion increases can be influenced by race. Executives reportedly plan to maintain these race-based pay policies indefinitely.
- Executive bonuses tied to race metrics: Executive pay has been linked to mentoring BIPOC employees and retaining employees of favored races. Even after 2024 adjustments in language to focus on “belonging,” race-based numerical targets remain in effect.
- Exclusive mentorship and networking: Starbucks created programs explicitly limited to certain racial groups, while reports from Florida employees indicate these policies have caused humiliation, exclusion, and a hostile work environment for disfavored employees.
The attorney general argues that these practices have caused substantial harm to Florida residents, including lost wages, denied promotions, and exclusion from professional development opportunities, as well as broader economic impacts. The suit emphasizes that Starbucks’ policies constitute a “pattern or practice of discrimination” affecting thousands of employees across the state.
The lawsuit requests the court to declare Starbucks’ policies discriminatory, permanently enjoin the company from race-based employment actions, impose civil penalties of up to $10,000 per violation (potentially amounting to tens of millions of dollars), and award compensatory and punitive damages for the harm inflicted on Florida employees.
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