The iconic scotch brand, Johnnie Walker, is giving its bottles an update, swapping out its traditional sketch of a dapper “Johnnie Walker” for a more feminine, “Jane Walker,” in a bid to get more women interested in drinking the company’s Black Label liquor.
Diageo, the beverage company that owns the Johnnie Walker label, says the move is in service of a push toward equality for women and to attract more female drinkers ,who might be “intimidated” by scotches and whiskies, to the Johnnie Walker brand.
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