<p>The iconic scotch brand, Johnnie Walker, is giving its bottles an update, <a href="https://www.bloomberg.com/news/articles/2018-02-26/diageo-introduces-jane-walker-scotch-in-bid-to-attract-women?cmpid=socialflow-twitter-business&amp;utm_content=business&amp;utm_campaign=socialflow-organic&amp;utm_source=twitter&amp;utm_medium=social">swapping out its traditional sketch of a dapper &#8220;Johnnie Walker</a>&#8221; for a more feminine, &#8220;Jane Walker,&#8221; in a bid to get more women interested in drinking the company&#8217;s Black Label liquor.</p>
<p>Diageo, the beverage company that owns the Johnnie Walker label, says the move is in service of a push toward equality for women and to attract more female drinkers ,who might be &#8220;intimidated&#8221; by scotches and whiskies, to the Johnnie Walker brand.</p>

EQUALITY: Johnnie Walker Is Releasing Limited Edition Bottles With ‘Jane Walker’ Female Logo

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EQUALITY: Johnnie Walker Is Releasing Limited Edition Bottles With ‘Jane Walker’ Female Logo