<p>Disney&#8217;s newest release &#8220;Strange World&#8221; has <a href="https://dailywire.com/news/animated-gay-teen-romance-film-is-woke-disneys-latest-box-office-bomb/" target="_blank" rel="noopener">bombed</a> so spectacularly at the box office that it is on track to lose $100 million — if not more — and some are wondering if executives planned that from the start.</p>
<p>According to a <a href="https://variety.com/2022/film/news/disney-strange-world-lose-100-million-box-office-1235442714/" target="_blank" rel="noopener">report</a> from powerhouse entertainment outlet Variety, &#8220;Strange World&#8221; underperformed even the projected numbers that had already been revised downward — and did so in dramatic fashion.</p>
<p>Initial projections showed that Disney expected to take in $30-40 million over the long Thanksgiving holiday, which would not have been a huge opening but would have been much better than the $11.9 million made over the weekend — or the $18.9 million made through the five-day holiday break.</p>
<p>Those numbers land Disney&#8217;s newest offering solidly among the worst opening weekends in modern history. The 2021 musical &#8220;Encanto,&#8221; for example, brought in over $27 million over the weekend and $40 million over the long Thanksgiving weekend.</p>
<p>And if Variety&#8217;s assessment is accurate, the red ink &#8220;Strange World&#8221; is sinking into is only likely to get deeper.</p>
<p>&#8220;Normally this time of year, a Disney family film is the big draw,&#8221; Paul Dergarabedian, a senior Comscore analyst, explained. &#8220;It shows we’re still recovering and adapting to the constraints of the pandemic.&#8221;</p>
<p>But whether people are, as Dergarabedian suggested, still slow to get out in the numbers that they might have pre-pandemic or they simply were not interested in this particular offering, the end result is the same: the people aren&#8217;t flocking to see &#8220;Strange World.&#8221;</p>
<p>Variety&#8217;s estimate, based on the lack of buzz surrounding the film&#8217;s release — coupled with reviews that aren&#8217;t likely to bring more viewers in — is that &#8220;Strange World&#8221; will fall far short of the $360 million Disney needs to just break even.</p>
<p>https://twitter.com/Kneon/status/1596963196882911233</p>
<p>And with the movie&#8217;s poor box office performance already evident, some are beginning to speculate that executives expected it to fail.</p>
<p>&#8220;Saw Strange World and I&#8217;ll be damned, Disney Animation actually had a character that wasn&#8217;t just lip service for online articles but now I wonder if that is the reason for the weak marketing/merch for this film,&#8221; @Saberspark <a href="https://twitter.com/Saberspark/status/1596249976488660992" target="_blank" rel="noopener">tweeted</a>. &#8220;My theory: the execs want this film to go under the radar.&#8221;</p>
<p>Several of the <a href="https://twitter.com/ZakaZ96/status/1596269341280210945" target="_blank" rel="noopener">comments</a> responding to @saberspark made similar suggestions, observing that few trailers for &#8220;Strange World&#8221; had made it into other releases and questioning whether this film&#8217;s lackluster performance — along with <a href="https://dailywire.com/news/disneys-strange-world-film-to-include-openly-gay-teen-romance/" target="_blank" rel="noopener">pre-release backlash</a> over an overtly gay teen character and the relatively poor showing made by Pixar&#8217;s &#8220;Lightyear&#8221; — might be used as an excuse to <a href="https://twitter.com/jordanjwoodson/status/1593325953354272768" target="_blank" rel="noopener">move away</a> from LGBTQ themes in future content.</p>
<p><em>(Disclosure: The Daily Wire has announced plans for <a href="https://www.dailywire.com/videos/introducing-dw-kids">kids entertainment content</a>.)</em></p>

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Disney’s ‘Strange World’ On Track To Lose $100 Million