News and Commentary

Dick’s Sporting Goods Isn’t Doing Well. You’ll Never Guess Why.

Emily Zanotti

Dick’s Sporting Goods had a rougher-than-expected last quarter with chain-wide sales tumbling 4%, according to CNBC, and the retailer is placing the blame, at least partly, on its own decision to “pull back from the hunting business.”

Part of the problem is Under Armour, which switched its focus earlier this year from large-scale sports retailers to mid-level department stores. Consumers can now buy Under Armour products at stores like Kohl’s, where goods go on sale more often and where consumers can use coupons.

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