The winning Daytona motorcycle racing team sported the logo of OnlyFans, the subscription platform known best for its pornographic content, during last weekend’s races.
HSBK Warhorse Racing, the U.S. racing team backed by Italian motorcycle manufacturer Ducati, announced its new OnlyFans sponsorship just days before the team won a race at Daytona.
“Super excited to announce our partnership with OnlyFans this year!” the team announced in an Instagram post that has since been deleted.
OnlyFans bikes unveiled ahead of Daytona race
Warhorse HSBK Racing unveiled bikes painted in OnlyFans’ blue and white with the pornography-rife platform’s logo splashed across them at a March 2 launch party in Pennsylvania. The team’s top driver, Josh Herrin, wore a helmet bearing the OnlyFans logo during his Saturday win of the Daytona 200 motorcycle race, photos show.
Herrin said at the unveiling event for the OnlyFans sponsorship that he had played a part in snagging OnlyFans as a team sponsor.
“I think it’s an amazing opportunity. It’s cool. This is now the second company that I’ve brought in as a title sponsor,” Herrin said, drawing laughter from the audience, which also hollered at him, “Take your shirt off!”
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OnlyFans is known primarily for attracting x-rated content creators, mainly women, who sell subscriptions to pornographic photos and videos of themselves. Meanwhile, the Daytona motorcycle races are known to draw families with young children, including many fathers and sons attending together.
Teens, ages 13 to 17, make up 5% of the millions of hours people spend watching superbike race content, according to marketing materials from MotoAmerica, the organization that promotes the Daytona motorcycle races. The marketing materials obtained by The Daily Wire also include photos of young boys.
“Bring the family for our Kids Zone and free carnival games!” MotoAmerica says on its website, promoting three-day camping for this year’s Daytona 200 motorcycle races.
Kids 12 and under get in free at some MotoAmerica events in Alabama and Georgia.
Children as young as five can also qualify for MotoAmerica’s Mission Mini Cup, which was developed to “introduce young people beginning as young as five years old to the sport of motorcycle road racing.”
MotoAmerica marketing materials featuring children
The Daytona motorcycle races draw audiences of hundreds of thousands, both in person at the track and on television. They reach millions more on social media.
More than 200,000 Americans attended MotoAmerica’s superbike championship series last year, and 3.7 million households watched it on television, according to the marketing materials.
Ducati North America said in a statement provided to The Daily Wire that, “We acknowledge Warhorse HSBK Racing’s decision to reconsider the livery/layout of the bikes used at the Daytona race. Warhorse HSBK has an important presence in the American championship and we appreciate their commitment to the sport of motorcycle racing.”
HSBK Warhorse Racing and MotoAmerica failed to respond to a request for comment.