News and Commentary

CoverGirl’s New Face: A 17-Year-Old Male

Last month, CoverGirl announced its first hiring of a male brand ambassador for its line of beauty products.

James Charles, a homosexual 17-year-old New York City-based makeup artist, described his new employer as pushing “diversity.” He also described himself as “happy to lead the movement.”

E! News, a subsidiary of left-wing NBCUniversal, described Charles’s securing of his new advertising position as “inspiring.”

Speaking with The New York Times, Charles said CoverGirl’s hiring of him as as a new face for the brand “shows that this industry is actually becoming genderless, and we’re really making the push toward greater opportunities for everybody, regardless of race, sexuality, gender. I think its a huge stepping stone for a big and iconic company.” Asked about “gay rights” and “gender identity” by the left-wing new outlet, Charles praised what he described as social progress in America while stating that nation “still [has] so, so much longer to go.”

Speaking with left-wing BuzzFeed, also partially owned by left-wing NBCUniversal, Charles said, “Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. I think it’s so important to love who you are and be comfortable in your own skin.”

With Cosmopolitan, Charles lamented “gender stereotypes.” He also regreted the makeup and broader beauty industry’s orientation towards female clientele. Any man that enters “the industry, he said, was pushing a cultural frontier.

“Our industry has been tailored towards women for so long,” said Charles to Cosmopolitan. “So I think the only way that men will start to become more comfortable will be if the stereotypes are removed. Every guy who is comfortable doing so, however, is setting an amazing example and hopefully inspiring those around him.”

Charles joined Katy Perry – a celebrity surrogate of Hillary Clinton’s presidential campaign and also a CoverGirl advertiser – on Instagram in celebration.

“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful. James Charles is no exception,” the said Covergirl in a press release. “One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.”

Left-wing news outlet The New York Daily News released a gallery showcasing Charles’s makeup talent.

In July, Calvin Klein hired a male rapper named Young Thug to model women’s clothing. In one commercial, Young Thug declared, “There is no such thing as gender.”

Charles’s Instagram boasts 862,000 followers. It showcases, in part, his talents.

While left-wing and neo-Marxist news outlets herald what they describe as the benefits of eroding cultural gender norms, they fail to note that male fascination with makeup and the broader beauty/glamor industry is virtually a homosexual male exclusive entertained by men pursuing femininity.

Follow Robert Kraychik on Twitter.

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