News and Commentary

College Makes Clear Just How Much They Don’t Like Nike’s Kaepernick Campaign

John Bickley

One Missouri college is making sure everyone knows how they feel about Nike’s endorsement of the anthem-protesting former quarterback Colin-Kaepernick: “If Nike is ashamed of America, we are ashamed of them.”

Nike certainly knew it was going to suffer some blowback for its decision to give the polarizing ex-QB a “star” deal and make him the face of its 30th anniversary “Just Do It” campaign — after all, recent polling shows that a majority of voters find his protest of the American flag distasteful. But with Twitter getting literally lit up with video of people burning their Nike gear, “Just Do It”-mocking memes trending online, and Trump having a blast watching it all from afar, you start to wonder if this is what Nike had in mind.

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