Nike's decision to make National Anthem-protesting Colin Kaepernick the company's new "Just Do It" poster boy has inspired some of the best trolling the internet has to offer.
Less than a week has passed, and social media is already flowing with memes of mockery and contempt for the company that thought it was a sound business decision to promote an ex-NFL backup quarterback who trashes the American flag, slanders police officers, and wears T-shirts promoting communist dictators.
"Believe in something. Even it means sacrificing everything," was the catchphrase Nike plastered over a dramatic black-and-white photo of Kaepernick staring out into an oppressive world that has made him a multi-millionaire. For reference:
Nike, of course, intended this piece of obvious pandering to be an inspirational support of protest in the vein of Muhammad Ali; so far, it has inspired mostly mockery. Here are the top 10 anti-Nike memes:
8.) MIKE TYSON
5.) RACHEL DOLEZAL
4.) DWIGHT SCHRUTE
3.) ALEX JONES
2.) ANTHONY WEINER
1.) NIKE SWEATSHOP (no joke here)