<p>CNN&#8217;s fledgling streaming service CNN+ may already be heading for the internet archives, according to a Tuesday scoop from Axios.</p>
<p>The subscription service from the cable news giant has reportedly been struggling from the very beginning, and the news that its fate is still unsettled comes less than one month after its March 29 launch date.</p>
<p>Despite insiders at CNN reportedly believing the launch went well, executives at Warner Bros. Discovery apparently disagree — and have responded by laying off CNN&#8217;s chief financial officer and terminating &#8220;all external marketing&#8221; for the streaming service while they determine the best course of action for its future.</p>
<p>According to the Axios <a href="https://www.axios.com/discovery-cnn-plus-marketing-layoffs-jobs-b088c03c-b202-4756-8f5f-e64ee77b5095.html">report</a>, there are several factors influencing the possible outcomes. First, despite projecting two million subscribers in the first year and <a href="https://www.axios.com/cnn-new-streaming-service-30775bc4-2d25-44fd-a491-3a53ad4b61af.html">profitability after four</a>, CNN+ has only signed on about 150,000 so far — even with a discounted monthly price offering for those who sign up in the first five weeks. The streaming service&#8217;s average daily viewership, according to CNBC, is fewer than 10,000.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Fewer than 10,000 people are using CNN+ on a daily basis two weeks into its existence, sources tell CNBC, casting doubt on the future of the app following the combination of Discovery &amp; WarnerMedia.<a href="https://t.co/20GmjuQafQ">https://t.co/20GmjuQafQ</a></p>
<p>&mdash; CNBC Now (@CNBCnow) <a href="https://twitter.com/CNBCnow/status/1513919363312721921?ref_src=twsrc%5Etfw">April 12, 2022</a></p></blockquote>
<p>&#8220;CNN sought to make a huge splash with CNN+, luring big-name talent from rival news networks, such as Kasie Hunt from NBC News and Chris Wallace from Fox News,&#8221; CNBC reported. &#8220;But there is broad skepticism whether there’s enough demand to sustain a stand-alone news streaming service, with entertainment-first options dominating the landscape. Disney+, for instance, posted more than 10 million subscribers <a href="https://www.theverge.com/2019/11/13/20963172/disney-plus-subscribers-10-million-star-wars-marvel-pixar-launch" target="_blank" rel="noopener">on its first day</a>.&#8221;</p>
<p>Second, sources told Axios that CNN+ is not the only streaming service in the works — and that &#8220;Warner Bros. Discovery wants to eventually build one giant service around HBO Max.&#8221;</p>
<p>In addition, structural changes are already underway. Former CNN CFO Brad Ferrer has been replaced by &#8220;Neil Chugani, Discovery&#8217;s current CFO for streaming and international, as part of a broader finance team restructuring.&#8221; Sources predict that other positions are also likely to be streamlined in the near future.</p>
<p>The report also indicated that the decision to launch prior to the CNN/Warner Bros. Discovery merger may have played a role in the current tensions, noting that if CNN had delayed the launch until afterward, they could have tweaked the service to align better with Discovery&#8217;s plans for future offerings.</p>
<p>Critics warned before the launch that CNN+ was likely to <a href="https://dailywire.com/news/cnns-new-subscription-streaming-service-craters-after-launch-big-cuts-coming-reports/">crash and burn</a>. Veteran shock jock and Sirius XM radio host Howard Stern <a href="https://dailywire.com/news/who-the-hell-is-going-to-pay-for-cnn-howard-stern-mocks-chris-wallaces-career-change/">mocked the set-up</a>, asking why they believed anyone would pay to watch more from a network they didn&#8217;t want to watch for free.</p>
<p>Even CNN&#8217;s regular programming has seen a <a href="https://dailywire.com/news/ratings-free-fall-cnns-brian-stelter-loses-72-of-viewers-in-2021/">dramatic drop</a> in ratings in recent months, averaging just over 500,000 viewers the week of January 3, 2022, compared to 2.7 million the same week of 2021.</p>

<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

CNN+ May Be On The Chopping Block — Execs Axe ‘All External Marketing’: Report

Bill Maher Rips Artists For Pulling Out OF America 250 Concerts

Scott Pelley Compares CBS Ouster To Family Being ‘Murdered’ In Over-The-Top Interview

Trump Walks Out On NBC’s Welker: ‘You’re Either Crooked Or You’re Stupid’

Festival Horror: At Least 12 Shot As Hunt For Suspects Intensifies

Bill Maher Unravels Top Dem’s Claim That CBS Has Gone Full MAGA

CNN Admits It: America Wants The Bidens To Just ‘Go Away’

News and Analysis

Internet

Media

News

Television

Warner Bros

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— News and Analysis —

CNN+ May Be On The Chopping Block — Execs Axe ‘All External Marketing’: Report