Pop icon Cher and fashion brand Versace are teaming up for a special Pride Month collection in June called “Chersace.” The proceeds from sales will benefit Gender Spectrum, a nonprofit that supports LGBTQ pre-teens and teens.
According to The Hollywood Reporter, the “Chersace” collection includes t-shirts, socks, and a baseball cap featuring Versace’s Medusa symbol, plus variations of the logo that incorporate the name “Chersace.” Items in the collection have prices from $125 to $3,350, the publication noted.
#JakeBongiovi announces the union of #Cher and #DonatellaVersace as CHERSACE for Pride Month 2022, and a limited capsule collection of styles in benefit of #GenderSpectrum, a charity whose work directly assists those within the LGBTQ+ community.
Now at: https://t.co/twGezFWHXN pic.twitter.com/ChFUmMhR0v
— VERSACE (@Versace) June 7, 2022
“Donatella and I have been dear friends for a lifetime,” Cher said in a statement. “It just felt right for our very first collaboration to be one about LGBTQ Pride and celebrating a community that means so incredibly much to both of us. We wanted to make a fun collection supporting a good case [sic], and we hope you like it.”
Donatella Versace said, “It has always been a dream to collaborate with Cher, and it’s finally come true. I’m delighted that we can support such a brilliant charity that has such a positive impact, particularly on young people.”
Gender Spectrum is a nonprofit that provides resources for parents of children who are part of the LGBTQ community. Its website says that it works to “support them [caregivers] as they navigate their child’s journey,” and that the group connects “young people to similar spaces, where they can be seen and validated for who they are.”
The nonprofit also boasts that it has one of the oldest conferences for transgender youth and their families in the country. The organization “envision[s] a world that is affirming and inclusive of children and teens of all genders.”
The Versace website promotes the new collection with a video that seems to have been inspired by Shakespeare’s “Romeo & Juliet.”
“Two icons, both alike in diva energy. In Pride Month, where we celebrate the scene. From long-held friendship to new love and unity. Where Cher and Versace make, Chersace,” the narrator says.
Versace posted the video on its social media and promoted Gender Spectrum there as well.
“Gender Spectrum works to create gender sensitive and inclusive environments for all children and teens by providing online programs, resources and information that young people, parents and families can use to further their understanding of gender and learn the value of parental and adult support,” the caption says.
THR notes how Versace’s parent company Capri Holdings recently established the Versace Foundation, which “is aimed at fostering, promoting and supporting programs that generate awareness and support for the LGBTQ community.”
Capri Holdings also pledged $10 million to the foundation.