News and Commentary

BUST?: The Trump Brand Has ‘Lost Its Mojo,’ Even As Economy Rebounds

Emily Zanotti

Consumer confidence is up across the board, and the Trump Administration insists that the economy is doing well, but there’s one brand that’s not following the market: the Trump brand.

Wall Street Journal’s Marketwatch reports that the president’s namesake hotels, golf courses, condominium developments, and wineries are having a tough time making ends meet. The brand, they say, has “lost its mojo.”

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