News and Commentary

Budweiser Launches Complicated, Flag-Themed Marketing Campaign For Pride Month

Emily Zanotti

Like most major brands, Budweiser U.K. has launched a Pride-themed marketing campaign to capitalize on LGBT Pride month.

But unlike most brands, Budweiser didn’t simply decorate its marketing materials with rainbows or make a wishy-washy political statement about love. No. It launched an entire line of very specifically decorated cans designed to celebrate nine different LGBT lifestyles, some of which are pretty obscure.

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