<p>Though the San Francisco 49ers came up short at Super Bowl LVIII, losing to the Kansas City Chiefs 25-22, their defeat on Feb. 11 pales in comparison to the one suffered by Bud Light during the weeks surrounding the big game.</p>
<p>This year&#8217;s Super Bowl achieved record viewership numbers, but beer sales declined 5.3% overall for the two weeks ending on Feb. 17 compared to the same period in 2023, <a href="https://www.wsj.com/business/retail/bud-light-missed-out-on-the-super-bowl-party-a5387584" target="_blank" rel="noopener">according</a> to data compiled by Bum Williams Consulting and reported by The Wall Street Journal (WSJ). Bud Light sales alone plunged a catastrophic 30.1% compared to last year. Its sister brands Budweiser, Busch Light, and Michelob Ultra fared little better, experiencing drops of 17.7%, 7.2%, and 3.1%, respectively.</p>

Bud Light Was The Real Loser Of The Super Bowl — And 2023

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Bud Light Was The Real Loser Of The Super Bowl — And 2023