Though the San Francisco 49ers came up short at Super Bowl LVIII, losing to the Kansas City Chiefs 25-22, their defeat on Feb. 11 pales in comparison to the one suffered by Bud Light during the weeks surrounding the big game.
This year’s Super Bowl achieved record viewership numbers, but beer sales declined 5.3% overall for the two weeks ending on Feb. 17 compared to the same period in 2023, according to data compiled by Bum Williams Consulting and reported by The Wall Street Journal (WSJ). Bud Light sales alone plunged a catastrophic 30.1% compared to last year. Its sister brands Budweiser, Busch Light, and Michelob Ultra fared little better, experiencing drops of 17.7%, 7.2%, and 3.1%, respectively.
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