<p>Bud Light&#8217;s parent company Anheuser-Busch has lost $3 billion in market cap value following its endorsement of a transgender social media influencer.</p>
<p>The beer conglomerate was worth $132 billion on March 31st. On April 1, the company announced it was partnering with trans activist Dylan Mulvaney.</p>
<p>Reaction was swift. Musician Kid Rock posted a video showing him shooting cases of the beer. Then country music stars Travis Tritt and John Rich ripped the beer company.</p>
<p>On Tuesday, Anheuser-Busch&#8217;s share price dipped to $64.96, which wiped out $3 billion from the company&#8217;s value, the Daily Mail <a href="https://www.dailymail.co.uk/news/article-11964531/Dylan-Mulvaney-says-Bud-Light-critics-dont-understand-Anheuser-Busch-suffers-3bn-loss.html" target="_blank" rel="noopener">reported</a>.</p>
<p>Despite the heavy hit, Anheuser-Busch stands by its partnership with Mulvaney.</p>
<p>&#8220;Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,&#8221; vice president of marketing Alissa Gordon Heinerscheid said.</p>
<p>&#8220;From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,&#8221; she said.</p>
<p>Anheuser-Busch distributors in the South, meanwhile, were “spooked” by the backlash and have been placing fewer orders.</p>
<p>“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” according to a Beer Business Daily report <a href="https://www.foxnews.com/media/anheuser-busch-distributors-heartland-south-spooked-backlash-dylan-mulvaney-pact-report" target="_blank" rel="noopener">reviewed</a> by Fox News.</p>
<p>Since the announcement, Consumers across the U.S. revolted against Bud Light, according to bar owners and beer-industry experts around the country.</p>
<p>“I think society flexes its muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case &amp; Bucks, a restaurant and sports bar in Barnhart, Missouri, <a href="https://www.foxbusiness.com/lifestyle/bud-light-suffers-bloodbath-longtime-loyal-consumers-revolt-transgender-campaign" target="_blank" rel="noopener">told</a> Fox Business. “In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”</p>
<p>Fitter said sales of Anheuser-Busch bottled products dropped 30% over the past week, while draft beer plunged 50%.</p>
<p>It wasn’t just Case &amp; Bucks that saw sales of Bud plummet. Brewhouse owner Alex Kesaris told Fox that 80% of Bud Light drinkers ordered something else this week, “while the 20% who did order the beer ‘weren’t on social media and hadn’t heard yet.&#8217;”</p>
<p>A national beer-industry analyst told Fox Business that Bud Light’s move was a “bad decision” that defied “virtually every rule in building brands and marketing.”</p>
<p>The analyst cited a scenario in Texas, where Bud Light has long sponsored a weekly dart league that draws more than 100 players every Thursday. The bar usually blows through three kegs of Bud Light at the event — nearly 500 12-ounce glasses.</p>
<p>This week, the bar sold only four bottles of Bud Light.</p>
<p><em>The views expressed in this piece are the author’s own and do not necessarily represent those of The Daily Wire.</em></p>
<p><em>Joseph Curl has covered politics for 35 years, including 12 years as White House correspondent for a national newspaper. He was also the a.m. editor of the Drudge Report for four years. Send tips to josephcurl@dailywire.com and follow him on Twitter @josephcurl.</em></p>

<script async src="https://www.instagram.com/embed.js"></script>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<script async src="https://www.tiktok.com/embed.js"></script><div data-widget-host="revcontent" data-pub-id="165152" data-widget-id="290588"></div><script src="https://delivery.revcontent.com/165152/290588/widget.js"></script>

Bud Light Boycott Gaining Momentum; Anheuser-Busch Sheds $3 Billion In Market Value After Debacle

CONTINUE READING

Vegas Family Claims Craft Crashed In Backyard, 9-Foot Aliens Emerged

Endless Pride: British Library Posts About Fish That Can Change Its Sex

Russia Taking Over Ukraine Not A ‘Top Foreign Policy Priority,’ GOP Presidential Candidate Says

America Has Spoken: There Are Two Genders. Period.

NY Times, WaPo Do Cartwheels To Spin Biden’s Clumsy Tumble; Twitterers Shred Them

Here’s The Weirdest Story You’ll Ever Read About Sen. Dianne Feinstein

Opinion

Celebrities

Dylan Mulvaney

Transgender

U.S.

Woke Culture

A video goes viral showing a baby being refused his mother by two gay "dads". This is just the tip of the iceberg, which is why we will have an important discussion today about surrogacy. 

Hour 1

The Matt Walsh Show

Ep. 1765 - This Video Is One Of The Worst Things I've Seen In A Long Time 

The Strait of Hormuz officially opens for business (kind of), the Pope makes “shocking” comments on immigration, and President Trump promises UFO disclosure at TPUSA. 


The Michael Knowles Show

Ep. 1956 -  Pope Leo's "SHOCKING" Immigration Comments EXPLAINED

A false miscreed has corrupted our leadership class.


The Andrew Klavan Show

Ep. 1275 - Dumb, Dumber and Progressive

President Trump announces a 10-day ceasefire between Lebanon and Israel, a murder-suicide involving former Democratic Lieutenant Governor Justin Fairfax shakes Virginia, and France and Britain hold a conference to secure the Strait of Hormuz – after the Iranian conflict ends. Get the facts first with Morning Wire.

- - -

Ep. 2738

- - -

Wake up with new Morning Wire merch: https://bit.ly/4lIubt3

- - -

Today's Sponsors:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.

Pocket Hose - Text MORNING to 64000 to get a FREE pocket pivot and their 10-pattern sprayer with the purchase of ANY size Copper Head hose. Message and data rates may apply.

Morning Wire

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26

U.S. Expands Hormuz Blockade & VA Fairfax Deaths Investigated | 4.17.26 [Member Exclusive]

A ceasefire goes into effect between Israel and Lebanon, a tragic murder-suicide rocks Virginia, and Dairy Queen deploys AI in the drive-thru. Get the facts first with Evening Wire.
- - -
Ep. 2737
- - -
Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 
- - -
Today’s Sponsor:

Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text “WIRE” to 83848 to learn more.


Evening Wire: Lebanon Ceasefire Begins & Murder-Suicide Rocks VA | 4.16.26

The Pendragon Cycle

Menu

— Opinion —

Bud Light Boycott Gaining Momentum; Anheuser-Busch Sheds $3 Billion In Market Value After Debacle