Democrat presidential candidate Michael Bloomberg, the former New York City mayor, reportedly instructed his team on Tuesday to rapidly increase the amount of money that he is spending on advertising and to add thousands of new paid staff to his campaign after Democrats dropped the ball during the Iowa caucuses last night.
“Mr. Bloomberg, the former New York City mayor whose campaign is fueled by a multibillion-dollar personal fortune, conferred with advisers on Tuesday morning about the muddled results in Iowa,” The New York Times reported. “Encouraged by the murky outcome, Mr. Bloomberg authorized his campaign team to double his spending on television commercials in every market where he is currently advertising and expand his campaign’s field staff to more than two thousand people, strategists involved in the conversations said.”
Bloomberg, a 77-year-old worth $60.2 billion, has dished out a massive $248 million to run commercials since declaring his candidacy for president in late November, according to the latest data from the ad-tracking firm Advertising Analytics,” Fox News reported. “By comparison, no other candidate in the Democratic presidential primary field has topped $30 million in spending.”
Advertising Analytics account manager Ben Taber told Fox News: “Bloomberg’s buy is truly unprecedented. For context, the Clinton campaign in 2016 spent $230 million throughout the course of the entire election, including the general. Bloomberg has spent more than that since November 25th. This cycle, Bloomberg has spent three times more than Sanders, Warren, Buttigieg, and Biden, combined.”
Bloomberg’s massive increase in spending may trigger increased attacks from his Democrat opponents as they they feel threatened by his spending capabilities.
On Monday, Nina Turner, a top surrogate for Bernie Sanders, told MSNBC that Bloomberg was an “oligarch” and was a “stain” on America.
Daily Wire Editor at Large Josh Hammer wrote an in-depth profile piece on Bloomberg last September highlighting his policy views:
On The Issues: Bloomberg’s general political profile is that of a fiscal and national security centrist, although he positions himself far to the left on social issues — with his anti-gun advocacy perhaps emerging as the political issue with which he has become most closely identified. The latter stages of Bloomberg’s mayoral tenure were marked by odd flirtations with nanny state-style progressive governance, with the infamous “soda ban” as the most prominent example. Furthermore, in terms of hot-button leftist issues, Bloomberg’s current 2020 presidential campaign is aggressively advertising his commitment to combatting global warming. But on bread-and-butter issues pertaining to fiscal prudence and foreign policy — perhaps especially with respect to Israel and the Middle East — Bloomberg is generally far more centrist than most of his other primary opponents.
Guns: Bloomberg’s anti-gun advocacy is perhaps the single most defining issue of his recent private citizen activism — and perhaps the single most defining issue of his 2020 presidential bid. He is very closely affiliated with and has helped fund Everytown for Gun Safety and Moms Demand Action, which are both groups deeply hostile to Second Amendment rights. He also co-founded Mayors Against Illegal Guns while he was mayor of New York City. Bloomberg supports “universal” background checks, which often serve as a rhetorical euphemism for the government serving as an intermediary in all private firearms transfers. Bloomberg believes that every gun owner should need a permit before making a gun purchase. He supports a ban on the undefinable sub-class of firearms referred to as so-called “assault weapons” — a line of thought that, if taken to its logical conclusion, could lead to the banning of all semi-automatic firearms in America.
Read Hammer’s full report on Bloomberg here.
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