On Thursday, Westwood One announced that it was joining with The Daily Wire to bring The Ben Shapiro Show, the most-listened to conservative podcast in America, to radio syndication in five of the biggest markets in the country, among others. Those markets will include, iconic WABC/New York City, as well as KABC/Los Angeles, WLS/ Chicago, WMAL/Washington, D.C.; WYAY/Atlanta, KTTH/Seattle, and KKAT/Salt Lake City.
Westwood One proudly noted that weeks before the launch of the show, advertising time was already sold out.
The Ben Shapiro Show podcast has 15 million downloads each month; the radio show will premiere on Monday, April 2.
Shapiro said, “The Daily Wire and Westwood One are doing something unprecedented: we’re launching the first podcast-to-talk radio transition ever. And we’re doing it in 5 of the top 10 DMA markets in the country, which is amazing in and of itself — no show launches with this constellation of stations. We already have an enormous digital audience, and we can’t wait to extend that audience to more traditional platforms.”
Suzanne Grimes, EVP Marketing, Cumulus Media and President, Westwood One., added, “Ben’s wildly successful podcast delivers a fresh voice to a new generation of millennial conservatives and we are excited to take this provocative narrative to syndicated radio. As America’s largest audio network, we are putting our full weight behind the show to connect Ben with millions of new listeners across podcast, radio, and streaming platforms.”
Westwood One, the national-facing arm of Cumulus Media and the largest audio broadcast network in America, has an audio network of 8,000 affiliated broadcast radio stations and media partners.