BMW&#8217;s official corporate account on X said the quiet part out loud when someone dared to ask why the car company&#8217;s Middle East-facing logo had not been subjected to the same Pride-Month-rainbow-flag treatment as the logo seen in the United States: it wouldn&#8217;t be culturally acceptable there.
Libs of TikTok shared a series of screenshots showing several companies — including Cisco and BMW — that had adopted pride or rainbow-themed versions of their logos to display in the U.S. but had left their Middle East-facing logos alone.
&#8220;Every. Single. Year,&#8221; the caption read. &#8220;This will never not be funny.&#8221;
<blockquote class="twitter-tweet">
Every. Single. Year. This will never not be funny <a href="https://t.co/BVj40itRxs">pic.twitter.com/BVj40itRxs</a>
— Libs of TikTok (@libsoftiktok) <a href="https://twitter.com/libsoftiktok/status/1797155254745862511?ref_src=twsrc%5Etfw">June 2, 2024</a></blockquote>
But then someone asked BMW, &#8220;How come you don&#8217;t proudly display your logos pride colors on your middle east posts ???&#8221;
And the response, if a bit unexpected, was obvious: &#8220;This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects.&#8221;
<blockquote class="twitter-tweet">
This is an established practice at the BMW Group, which also takes into consideration market-specific legal regulations and country-specific cultural aspects (4/4)
— BMW (@BMW) <a href="https://twitter.com/BMW/status/1797039395419132269?ref_src=twsrc%5Etfw">June 1, 2024</a></blockquote>
Critics quickly pointed out that if BMW as a corporation was serious about solidarity rather than just capitalizing on the market share driven by virtue signaling, the pride-themed logo would be on full display especially in places where it was not culturally accepted.
&#8220;BMW: When you wanna be stunning, but not brave,&#8221; Mary Katherine Ham posted.
<blockquote class="twitter-tweet">
BMW: When you wanna be stunning, but not brave. <a href="https://t.co/lgDdXt9OSi">https://t.co/lgDdXt9OSi</a>
— Mary Katharine Ham (@mkhammer) <a href="https://twitter.com/mkhammer/status/1797671981611131198?ref_src=twsrc%5Etfw">June 3, 2024</a></blockquote>
&#8220;&#8216;We&#8217;re visibly pro-LGBT except where it&#8217;s unpopular to be visibly pro-LGBT&#8217; sure is a thing to publicly admit to doing on your corporate social media account,&#8221; Noam Blum added.
<blockquote class="twitter-tweet">
&#8220;We&#8217;re visibly pro-LGBT except where it&#8217;s unpopular to be visibly pro-LGBT&#8221; sure is a thing to publicly admit to doing on your corporate social media account. <a href="https://t.co/ciEDBaCqwR">https://t.co/ciEDBaCqwR</a>
— Noam Blum (@neontaster) <a href="https://twitter.com/neontaster/status/1797342573134012633?ref_src=twsrc%5Etfw">June 2, 2024</a></blockquote>
&#8220;Hey, LGB. BMW admits it uses you for profit and marketing. If it truly cared about gay rights it would change its logo in countries not friendly to gays,&#8221; Mary Chasten pointed out.
<blockquote class="twitter-tweet">
Hey, LGB. BMW admits it uses you for profit and marketing. If it truly cared about gay rights it would change its logo in countries not friendly to gays. <a href="https://t.co/E00Pebc6bR">https://t.co/E00Pebc6bR</a>
— ⚾️ Mary #FlyTheW 🐻 (@mchastain81) <a href="https://twitter.com/mchastain81/status/1797335844228878819?ref_src=twsrc%5Etfw">June 2, 2024</a></blockquote>
&#8220;Wouldn&#8217;t it make more sense to display the logo where oppression against the LGBTQ+ community is highest? Otherwise, you&#8217;d just look patronising and as though you&#8217;re using our community for marketing purposes and not due to solidarity&#8230;&#8221; @TheVikingDane added.
<blockquote class="twitter-tweet">
Wouldn&#8217;t it make more sense to display the logo where oppression against the LGBTQ+ community is highest? Otherwise, you&#8217;d just look patronising and as though you&#8217;re using our community for marketing purposes and not due to solidarity&#8230; <a href="https://t.co/LA0dXE5ZPD">https://t.co/LA0dXE5ZPD</a> <a href="https://t.co/i7D7I6kUg0">pic.twitter.com/i7D7I6kUg0</a>
— TheVikingDane (@TheVikingDane) <a href="https://twitter.com/TheVikingDane/status/1797161810052685986?ref_src=twsrc%5Etfw">June 2, 2024</a></blockquote>
&#8220;BMW admitting it only believes in what it considers to be human rights when it doesn’t offend the countries where human rights are actually on the line,&#8221; @sunnyright summed it up.
<blockquote class="twitter-tweet">
BMW admitting it only believes in what it considers to be human rights when it doesn’t offend the countries where human rights are actually on the line. <a href="https://t.co/eicGTO0icI">https://t.co/eicGTO0icI</a>
— Sunny (@sunnyright) <a href="https://twitter.com/sunnyright/status/1797340055851192369?ref_src=twsrc%5Etfw">June 2, 2024</a></blockquote>

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BMW Forced To Explain Why Middle East Social Media Doesn’t Get Rainbowed-Up For Pride Month

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BMW Forced To Explain Why Middle East Social Media Doesn’t Get Rainbowed-Up For Pride Month