News and Commentary

Black Friday Sales Set Record But Fewer Shoppers Hit Brick And Mortar Stores

Emily Zanotti
Black Friday Sales Set Record But Fewer Shoppers Hit Brick And Mortar Stores
Photo by Steve Taylor/SOPA Images/LightRocket via Getty Images

Democrats may be threatening to run on President Donald Trump’s economic “failures,” but American shoppers, at least, believe their paychecks are doing just fine. Black Friday 2019 set sales records, with shoppers scooping up 2.3% more deeply discounted goods this year than last, according to CNBC.

More shoppers, however, elected to make their purchases from the comfort of their own homes, rather than make the post-turkey trip to stores like Target, Wal-Mart, and Macys. Foot traffic at brick-and-mortar stores dropped nearly 10%, as online Black Friday purchases ticked up.

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