The U.S. Army has released a series of cartoon recruitment ads saturated with woke themes, such as advocating for LGBT issues, just days after the CIA caught flack for a similarly woke recruitment ad campaign.
One of the Army’s new video ads features an LGBT rights march as well as a lesbian wedding.
“This is the story of a soldier who operates your nation’s Patriot missile Defense Systems. It begins in California with a little girl raised by two moms,” a woman says as the video, titled “Emma,” begins.
“Although I had a fairly typical childhood — took ballet, played violin — I also marched for equality,” the woman says as the ad shows a cartoon of an LGBT rights march.
First it was the woke CIA ad, now it is a super-woke woke animated army recruitment ad featuring a lesbian wedding, an LGBT rights parade and women "shattering stereotypes" by joining the world's largest killing machine. pic.twitter.com/xDqP39EQei
— Alan MacLeod (@AlanRMacLeod) May 12, 2021
She adds that when she was six years old, “one of my moms” had an accident that left her paralyzed but recovered, “eventually standing at the altar to marry my other mom.” She praises her moms as “powerful role models.”
The woman, later identified as Cpl. Emma Malonelord, says she joined the Army after college because she “needed my own adventures, my own challenge, and after meeting with an Army recruiter, I found it, a way to prove my inner strength and maybe shatter some stereotypes along the way.”
A summary of the ad reads, “Raised by two supportive mothers, Emma felt lucky to have such powerful role models in her life. Inspired by their courage and conviction, she was determined to face challenges of her own and shatter stereotypes along the way.”
Malonelord is currently active duty and serves as an air defense enhanced early warning system operator, according to the description accompanying the ad.
Other videos in the Army’s cartoon ad series, aimed at high school and college-aged Americans, highlight the personal struggles of recruits.
Earlier this month, the CIA released the latest in its series of new recruitment ads aimed at millennials, despite the scoffs and criticism with which the previous installments were met.
The latest “Humans of CIA” video ad features a man who says he is an agency librarian for the CIA and describes his struggles with being gay and the acceptance he encountered at the CIA.
“Growing up gay in a small Southern town, I was lucky to have a wonderful and accepting family. I always struggled with the idea that I may not be able to discuss my personal life at work,” the man in the CIA ad says. “Imagine my surprise when I was taking my oath at the CIA and I noticed a rainbow on then-Director Brennan’s lanyard.”
One of the agency’s previous ads prompted ridicule on social media.
“I am a woman of color. I am a mom. I am a cisgender millennial who has been diagnosed with generalized anxiety disorder. I am intersectional, but my existence is not a box-checking exercise,” a woman in the earlier ad said.
Several GOP members of Congress accused the CIA of working to develop its wokeness credentials rather than focusing on its intelligence operations. However, the agency defended the ad campaign this month, saying it has been successful at attracting new recruits to the CIA.
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