Singers Ariana Grande and Demi Lovato are both leaving longtime manager Scooter Braun, according to reports.
Grande has been working with Braun since the release of her debut album “Yours Truly” in 2013. The “7 Rings” singer put out six albums while working with him and saw five of them reach number one on the Billboard 200, per Daily Mail.
Fans reacted to Grande’s departure on social media, with most showing support for her decision.
“Remember when Scooter Braun FORCED Ariana Grande to put a track on her album about her ex (Mac Miller) who had just passed away at the time,” one account posted on Instagram.
Another agreed, saying, “She was clearly broken and yet he only thought about promotion. Ariana NEVER performed this song in her life. What an awful man!”
At the same time news broke that Grande was leaving Braun and his company SB Projects, it was also announced that Lovato would be dropping the big-name talent manager. Billboard reported that Lovato and Braun were parting ways “amicably,” and reps for both parties refused to comment further.
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Braun’s most high-profile client is Justin Bieber, who he discovered as a young child and helped turn into an international pop icon. Rumors that Bieber was shopping around for new management and planned to fire Braun prompted the singer to issue a statement clarifying the situation. Reps for both Bieber and Braun categorized the rumors as “not true,” per Daily Mail.
One star who doesn’t have a good relationship with Braun is Taylor Swift.
The country singer fought over the rights to her music which was written with her former record label, Big Machine Records. Braun purchased the company and became the owner of all of the masters, music videos, and artwork copyrighted by Big Machine, including Swift’s first six studio albums. Swift claimed she tried to purchase the masters back but was unable to.
Swift called Braun an “incessant, manipulative bully.” Their battle played out across the media and spurred conversations about artist rights and intellectual property in the music industry.
Braun has meanwhile maintained that the situation was more complicated than it seemed. “I regret and it makes me sad that Taylor had that reaction to the deal,” he said in 2021, per Insider. “All of what happened has been very confusing and not based on anything factual. I don’t know what story she was told.”