MSNBC viewers were treated to a trailer for the hit Daily Wire documentary “<a href="https://www.dailywire.com/topic/am-i-racist" target="_blank" rel="noopener">Am I Racist?</a>” while they were watching “The Rachel Maddow Show” last night.
<a href="https://www.dailywire.com/topic/rachel-maddow" target="_blank" rel="noopener">Rachel Maddow</a> was discussing the upcoming presidential election before the show cut to commercial and the “Am I Racist?” ad played, as a recorded clip circulating on X showed. The &#8220;Am I Racist?&#8221; ad also played during a break from Joy Reid&#8217;s show &#8220;The ReidOut.&#8221; 
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Daily Wire got an ad spot on Rachel Maddow’s show tonight for their movie “Am I Racist?” 🤣😭😂
Incredible 🤣 <a href="https://t.co/u0X5AVfegM">pic.twitter.com/u0X5AVfegM</a>
&mdash; Libs of TikTok (@libsoftiktok) <a href="https://twitter.com/libsoftiktok/status/1853627604299100456?ref_src=twsrc%5Etfw">November 5, 2024</a></blockquote>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
It wasn’t just Maddow. <a href="https://twitter.com/realDailyWire?ref_src=twsrc%5Etfw">@realDailyWire</a> got an ad for &quot;Am I Racist?&quot; on <a href="https://twitter.com/JoyAnnReid?ref_src=twsrc%5Etfw">@JoyAnnReid</a> too. I bet Joy is super excited about the movie <a href="https://twitter.com/MattWalshBlog?ref_src=twsrc%5Etfw">@MattWalshBlog</a>! <a href="https://t.co/kxldMsWbui">https://t.co/kxldMsWbui</a> <a href="https://t.co/00iJ0ghhyB">pic.twitter.com/00iJ0ghhyB</a>
&mdash; Robby Starbuck (@robbystarbuck) <a href="https://twitter.com/robbystarbuck/status/1853637557600289160?ref_src=twsrc%5Etfw">November 5, 2024</a></blockquote>
The movie’s star <a href="https://www.dailywire.com/topic/matt-walsh" target="_blank" rel="noopener">Matt Walsh</a> shared a screenshot of one irate reaction that said, “Why the flying f*** did I see a trailer for that f***ing Matt Walsh pseudo-movie on MSNBC? Jesus f***,” with the eyeroll emoji. Walsh’s caption <a href="https://x.com/mattwalshblog/status/1853634354741674093?s=46&amp;t=BDz6oekueqrSVJ50bM62xw" target="_blank" rel="noopener">said</a>, “Sorry I thought you guys would like it.”
“That post alone was worth whatever the ad spend was lol,” one commenter said, while so many others complimented Walsh and The Daily Wire’s expert-level trolling prowess.
“It’s so easy to trigger liberals… and it’s free entertainment,” another person <a href="https://x.com/TGrammie2/status/1853648772196426171" target="_blank" rel="noopener">agree</a>d.
<a href="https://www.amiracist.com/?_gl=1*jtghwp*_gcl_au*ODQ1NjYzNTg2LjE3Mjg5MDk3OTE.*_ga*MTc2NzM0NDQ2NS4xNzI4OTA5Nzkx*_ga_CZKR9ZYKJP*MTczMDEyMDgwOS40OS4xLjE3MzAxMjA4MzkuMzAuMC4w" target="_blank" rel="noopener">MATT WALSH’S ‘AM I RACIST?’ NOW STREAMING ON DAILYWIRE+</a>
The podcast host also mentioned how the MSNBC audience is exactly the same people who should be watching the film. “Really want to thank Rachel Maddow for helping us get the word out! MSNBC’s viewers all support the DEI candidate so we figured they’d be interested in our DEI film,” he wrote in another <a href="https://x.com/MattWalshBlog/status/1853630720213991779">tweet</a>.
The ad on MSNBC was the latest troll from Walsh to promote his film. Earlier this year at the Democratic National Convention, Walsh <a href="https://x.com/JoePerticone/status/1826034047346421863?lang=en" target="_blank" rel="noopener">appeared</a> in character as a DEI expert on national TV and also got leftist reporter Don Lemon <a href="https://www.dailywire.com/news/watch-matt-walsh-lays-out-how-he-got-don-lemon-to-promote-am-i-racist" target="_blank" rel="noopener">to promote</a> his Project2025 flyers, which actually just directed people to “Am I Racist?” 
The face of Walsh’s character also <a href="https://www.dailywire.com/news/matt-walshs-character-in-am-i-racist-crashes-espns-college-gameday" target="_blank" rel="noopener">crashed</a> ESPN’s “College Gameday” in September. 
“Am I Racist?” is the most successful release in DailyWire+ history, performing even better on its first day of streaming than previous hits including Matt Walsh’s 2022 documentary “What is a Woman?” and the comedy “Lady Ballers” in 2023.
Even before it headed to the DailyWire+ streaming platform, “Am I Racist?” was a <a href="https://www.dailywire.com/news/am-i-racist-becomes-the-most-successful-launch-in-dailywire-history" target="_blank" rel="noopener">huge success</a> as the company’s first theatrical release for an in-house production. It outperformed expectations at the box office, grossing more than $12 million and debuting in the top five films in the country on its opening weekend. “Am I Racist?” also became the top-grossing documentary of the decade. 
The film featured Walsh going undercover in the world of diversity, equity, and inclusion (DEI) to expose the grift of the race hustlers profiting off people’s emotions through deception.
“Am I Racist?” has a 96% audience score on Rotten Tomatoes with more than 2,500 verified reviews.
If you missed the theatrical release of “Am I Racist?” or if you want to watch the film again, you can do so now by becoming a <a href="https://www.amiracist.com/?_gl=1*v4ve9e*_gcl_aw*R0NMLjE3MjU5OTIyMTEuQ2p3S0NBanczUC0yQmhBRUVpd0EzeVBod0tzY21ZbVhrVGVrVWEyd0taUGhFMU44dnVSUjR2VVdEeURSMVVvd2x3OHgtWmR0aV90NjhCb0NDdnNRQXZEX0J3RQ..*_gcl_au*MTA2OTM1OTAwOC4xNzI4OTMwMjA2*_ga*NTk0OTM2MjUwLjE2ODk4MDQ5MDU.*_ga_CZKR9ZYKJP*MTczMDIyNzU5Ny42NjEuMS4xNzMwMjI3OTM2LjU2LjAuMA.." target="_blank" rel="noopener">DailyWire+ member</a>.

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‘Am I Racist?’ Promo Airs On MSNBC During ‘The Rachel Maddow Show’