Five hundred twenty-five thousand, six hundred minutes is how some people measure a year, but for Jeremy’s it’s more about how many wins are on the scoreboard. The good news is that 2023 saw the brand putting up more points than Alex Cruise during a Lady Ballers game.
As most of you know by now (if you haven’t been living under a rock for the last two years), Jeremy’s was born in 2022 as a direct response to Harry’s pulling advertising from The Daily Wire after a guest on Michael Knowles’ show (rightfully) called transgenderism a mental illness. Harry’s called it a “values misalignment.”
In the history of conservatism up until now, a major brand pulling their ads would not be cause for surprise or drastic action. Daily Wire co-founder Jeremy Boreing wasn’t surprised. But this time, he decided to take action. It was a huge gamble that could have turned into a funny troll with a silly commercial that maybe a handful of people were talking about months later as it got passed around social media. Instead, it turned into a massive brand launch that’s still going strong. See the epic commercial here!
In just one year, The Daily Wire’s shaving startup has sold over 200,000 razors and expanded into a complete line of men’s grooming products and now operates a bustling fulfillment center. The explosive success is proof that conservatives can win; they just have to offer high-quality alternatives.
Jeremy’s keeps putting out new products faster than the Left can shout “Dylan Mulvaney!” and every single product launch so far has been a success.
After razors, there were men’s grooming products, covering both skincare as well Shampoo, Conditioner and Body Wash. Then Jeremy’s Chocolate launched, and within the first 45 days, sold more than 750,000 chocolate bars. It all started when Hershey’s rolled out an International Women’s Day marketing campaign that featured a man who identifies as a woman as one of its spokespersons.
It could have been another rollover and give-up moment. Sane people could have rolled their eyes and kept on buying Hershey’s. But instead, with the memory of Jeremy’s Razors success top of mind, Boreing went for it in a whole new product sphere: chocolate.
“Fine, I’ll do it,” Boreing tweeted in March. “Introducing Jeremy’s Chocolate. Yes, it’s real. We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s. But if you know what a woman is and love chocolate, go to: ihatehersheys.com.”
It was another risky move, even based on the success of Jeremy’s razors. Would candy customers respond in the same way as real men looking for quality shaving tools and skincare products? That was anyone’s guess.
But once again the customers came through, ordering woke-free chocolate that made a distinction between having nuts and not having any. The commercial quickly racked up 10 million views on YouTube and 4 million views on Instagram.
“Our entire enterprise at The Daily Wire is about building alternatives to all the institutions dominated by the woke Left – kids’ entertainment, razors, now chocolates,” Boreing told Fox & Friends in March. “We believe that corporate America is supposed to serve America. We’ve got a situation now in the country where the incentives for corporations have been misaligned. They live in a kind of fear of the woke Left and, as a result, they take for granted the rest of us will just keep giving our money to them because we don’t have another choice.”
“We want to give people those choices,” he added. “That’s what it’s really all about.”
After that, Jeremy’s launched into Household cleaners. Powered by plant-based enzymes that destroy odors, dirt, and grime and is free from harmful chemicals and artificial dyes and fragrances. And only at the perfect time, since Mrs. Meyers decided to make an awkward partnership with PlantKween.
Then came Jeremy’s hand soap, and Natural Deodorant. Within the first 45 days of Jeremy’s launching deodorant, they have already sold out (you can sign up to be alerted when it is back in stock here.
That was another perfectly timed launch for Jeremy’s, since Native decided to pick up a new partnership with Dylan Mulvaney.
For Halloween, Jeremy’s introduced the Micro-Aggression size bars, perfect for sharing. This launch was spurred in part by David Richardson, a tenured, 33-year history professor at Madera Community College near Fresno, who got suspended for handing out the Jeremy’s Chocolate bars at an event.
Richardson apparently wasn’t supposed to hand out the bars because it was a micro-aggression. Certain woke-mind-infected faculty and students saw this move as an outrage; but to Jeremy’s, it was yet another opportunity. Thanks to their overreaction, thousands of costume-adorned children got to enjoy some delicious non-woke chocolate in their buckets.
All of that would have been plenty. But Jeremy’s won’t settle for mediocrity or even nominal success when greatness is within reach. Just in time for the holiday season, the brand launched Jeremy’s Christmas Chocolate for gifting. Then they answered the pleas from fans for a razor counterpart made just for women.
Perhaps the biggest launch of the year for Jeremy’s Razors was its women’s line of razors – yes, real flesh and bone, XX chromosome women – as the most recent launch. The women’s line comes with a high-quality razor, body wash, lotion, and shave cream. It’s all just proof that there’s a market for intentionally non-woke products made for people sick of forking over their hard-earned dollars to companies that despise their values.
“Two genders. Two razors. It really is that simple,” the tagline said. And if the feminine pink box wasn’t enticing enough, the brand’s messaging expanded on that thought.
“It’s pink. It’s pretty. It’s made for those with XX chromosomes. With this product launch, we’re sending a clear message to trans ‘activists.’ We’ll make another razor when God makes another gender,” Boreing said.
The women’s razors have been another huge success, just like the chocolate, just like the original men’s razors that started it all. If this year has proved anything, it’s that conservatives are capable of winning if they choose to fight back.
As the year comes to a close, it’s a time to reflect on the wins and start planning new ways to succeed in 2024. Because one thing Jeremy’s will never do is accept that conservatives have to settle for buying products from woke companies that hate them.
It’s a new era. Are you ready for it?