<p>Pete Hegseth is going to war — but not with the Venezuelans.</p>
<p>No, the Secretary of War is locked in a battle with Canadian publisher Kids Can Press. Over a meme.</p>
<p>On Sunday, Hegseth posted a fake book cover showing Franklin, a cartoon turtle, shooting rocket-propelled grenades at narco-terrorists from the landing skid of a military helicopter.</p>
<p>&#8220;For your Christmas wish list,&#8221; Hegseth wrote along with the book, titled &#8220;Franklin Targets Narco Terrorists,&#8221; which is billed as &#8220;A Classic Franklin Story.&#8221; The cover image features Franklin seated in the open bay door of a helicopter, aiming an RPG launcher at narco-terrorists in their boats in the water below.</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">For your Christmas wish list… <a href="https://t.co/pLXzg20SaL">pic.twitter.com/pLXzg20SaL</a></p>
<p>— Pete Hegseth (@PeteHegseth) <a href="https://twitter.com/PeteHegseth/status/1995291042346852861?ref_src=twsrc%5Etfw">December 1, 2025</a></p></blockquote>
<p>Less than 24 hours later, Kids Can Press issued a statement in response, condemning Hegseth&#8217;s use of the &#8220;beloved&#8221; character.</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="zxx"><a href="https://t.co/uYUF68eDyI">pic.twitter.com/uYUF68eDyI</a></p>
<p>— kidscanpress (@KidsCanPress) <a href="https://twitter.com/KidsCanPress/status/1995629217506312197?ref_src=twsrc%5Etfw">December 1, 2025</a></p></blockquote>
<p>&#8220;Franklin the Turtle is a beloved Canadian icon who has inspired generations of children and stands for kindness, empathy, and inclusivity,&#8221; the post read. &#8220;We strongly condemn any denigrating, violent, or unauthorized use of Franklin&#8217;s name or image, which directly contradicts these values.&#8221;</p>
<p>The statement marks the first time Kids Can Press has posted on X since a mid-January announcement declaring a shift to posting more on other platforms like Bluesky.</p>
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<p>The most recent thing in the publisher&#8217;s timeline was a <a href="https://x.com/FoldKids/status/1975253649220903410">repost</a> advertising a workshop for kids called &#8220;An Indigenous History Lesson on Fascism&#8221; and featuring Gord Hill, the author of &#8220;The Revised &amp; Expanded ANTIFA Comic Book.&#8221;</p>
<p>In addition to triggering Kids Can Press, Hegseth also got a rise out of Senate Minority Leader Chuck Schumer (D-NY).</p>
<p>&#8220;I have never seen someone so unserious, so childish, and so obviously insecure serving as Secretary of Defense as Pete Hegseth. The man is a national embarrassment,&#8221; the senator <a href="https://x.com/SenSchumer/status/1995632033843085429">posted</a>.</p>
<p>Former &#8220;Meet the Press&#8221; host <a href="https://x.com/chucktodd/status/1995563637126418845">Chuck Todd</a> was also clearly upset by the meme, saying Hegseth was &#8220;literally mocking the U.S. Constitution and the U.S. Congress and humiliating and embarrassing America worldwide with this childish tantrum.&#8221;</p>

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Woke Canadian Publisher Whines About Pete Hegseth’s Franklin The Turtle Meme

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Woke Canadian Publisher Whines About Pete Hegseth’s Franklin The Turtle Meme