In another sign of the public’s disenchantment with the Biden presidency as his poll numbers plummet, the owner of the Let’s Go Brandon store chain that spans New England is expanding the number of stores from eight to 10.
Owner Keith Lambert told FOX Business the new stores will be located in Salisbury and Cape Cod, Massacusetts. Lambert said, “A customer came into one of our locations and bought a Let’s Go Brandon sticker and went out to his car and stuck it over his Biden sticker. And that was it, he was just like, ‘I’m done with this guy.’ People have buyer’s remorse. Business is very, very good right now.”
The initial name for Lambert’s stores was New England for Trump, but he rebranded his Hanson, Massachusetts, outlet then repeated the action with his store in North Attleboro and changed the names of his other stores, also in Massachusetts, and rebranded the rest of his stores in Bellingham, East Bridgewater, Easton, Somerset, and Warwick, Rhode Island.
Lambert told Fox Business he received a death threat through the mail. He added, “For the most part, it hasn’t been bad. don’t take them seriously.”
Lambert said of Biden, “His decision-making is not good. I don’t think he’s doing the job that he should be doing, and I’m not happy with it, just like a lot of other people are not happy with it.”
The ubiquitous “Let’s Go Brandon” meme was triggered in early October, when an NBC sports reporter interviewing NASCAR driver Brandon Brown at Talladega Superspeedway in Alabama after Brown scored his first career NASCAR Xfinity Series win stated in a video that the crowd was chanting “Let’s go, Brandon!” when in reality they were chanting “F*** Joe Biden.”
I’m pretty sure they’re not chanting “Let’s go Brandon” as the NBC reporter is telling us. What do you hear? #fjb pic.twitter.com/Ai6QU9uEZf
— Donald Trump Jr. (@DonaldJTrumpJr) October 3, 2021
yeah that’s not what they’re yelling pic.twitter.com/gd5zTu1yAU
— Jessica O’Donnell (@heckyessica) October 3, 2021
NBC Sports wrote in its coverage of Brown’s win:
Brandon Brown earned his first career NASCAR Xfinity Series win when Saturday’s race at Talladega Superspeedway was called for darkness six laps from the scheduled distance.
“Oh my God! Oh my God!” Brown said on his team’s radio. “Wow! Just wow! Oh my God! This is a dream come true! This is a dream come true!”
Brown’s victory came in his 114th career series start.
Brown told NBCSN, “Oh my God, dad, we did it!! Everything we hoped and dreamed for. Everything I wanted to do is take the trophy home to mom and dad.”
The meme grew even more in subsequent days; in mid-October, asked by an announcer to “help kick this thing off” at the NAPA Super DIRT Week Pro Stock 50 event at Oswego Speedway, one young boy, who was asked along with another young boy and young girl, continued after the three intoned “Drivers, start your engines” by asserting, “Let’s Go, Brandon.”
"Drivers, start your engines… LET'S GO BRANDON" pic.twitter.com/y2HUtESThe
— The Post Millennial (@TPostMillennial) October 12, 2021
Roughly a week and a half later, Texas GOP Attorney General Ken Paxton announced that his state would join Missouri to file suit against the Biden administration, telling the cheering crowd that he wanted to say to President Joe Biden, “Let’s go, Brandon! We’ll see you in court.”