WATCH: Ryan Reynolds Aviation Gin Ad Features Peloton Girl: ‘Exercise Bike Not Included’

And the marketing stunt of the year award goes to … Ryan Reynolds.

Capitalizing off the fervor over the viral Peloton commercial in which a husband gives the exercise bike to his attractive wife for Christmas, a new commercial from the brand Aviation Gin (owned by actor Ryan Reynolds) featured the actress who has become known throughout the halls of social media as the “Peloton Girl.”